How cool brands stay hot: branding to generation y
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
2013
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (XX, 267 S.) |
| ISBN: | 9780749468057 9780749468040 |
Staff View
MARC
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| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Young adult consumers | |
| 650 | 4 | |a Generation Y. | |
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Consumer behavior | |
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| author | Van den Bergh, Joeri 1971- Behrer, Mattias |
| author_GND | (DE-588)139398228 |
| author_facet | Van den Bergh, Joeri 1971- Behrer, Mattias |
| author_role | aut aut |
| author_sort | Van den Bergh, Joeri 1971- |
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| bvnumber | BV040956842 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV040956842 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:36:11Z |
| institution | BVB |
| isbn | 9780749468057 9780749468040 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025935270 |
| oclc_num | 874324029 |
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| physical | 1 Online-Ressource (XX, 267 S.) |
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| publishDate | 2013 |
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| publisher | Kogan Page |
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| spelling | Van den Bergh, Joeri 1971- Verfasser (DE-588)139398228 aut How cool brands stay hot branding to generation y Joeri Van den Bergh and Mattias Behrer 2nd ed London Kogan Page 2013 1 Online-Ressource (XX, 267 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior Behrer, Mattias Verfasser aut |
| spellingShingle | Van den Bergh, Joeri 1971- Behrer, Mattias How cool brands stay hot branding to generation y Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior |
| title | How cool brands stay hot branding to generation y |
| title_auth | How cool brands stay hot branding to generation y |
| title_exact_search | How cool brands stay hot branding to generation y |
| title_full | How cool brands stay hot branding to generation y Joeri Van den Bergh and Mattias Behrer |
| title_fullStr | How cool brands stay hot branding to generation y Joeri Van den Bergh and Mattias Behrer |
| title_full_unstemmed | How cool brands stay hot branding to generation y Joeri Van den Bergh and Mattias Behrer |
| title_short | How cool brands stay hot |
| title_sort | how cool brands stay hot branding to generation y |
| title_sub | branding to generation y |
| topic | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior |
| topic_facet | Young consumers Young adult consumers Generation Y. Target marketing Product management Consumer behavior |
| work_keys_str_mv | AT vandenberghjoeri howcoolbrandsstayhotbrandingtogenerationy AT behrermattias howcoolbrandsstayhotbrandingtogenerationy |