APA (7th ed.) Citation

Van den Bergh, J., & Behrer, M. (2013). How cool brands stay hot: Branding to generation y (2nd ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Van den Bergh, Joeri, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y. 2nd ed. London: Kogan Page, 2013.

MLA (9th ed.) Citation

Van den Bergh, Joeri, and Mattias Behrer. How Cool Brands Stay Hot: Branding to Generation Y. 2nd ed. Kogan Page, 2013.