Developing new products and services: learning, differentiation and innovation
Annotation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York,NY
Business Expert Press
2011
|
| Edition: | 1. ed. |
| Series: | The marketing research collection
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | Annotation |
| Item Description: | Includes bibliographical references (p. [327]-335) and index |
| Physical Description: | XX, 340 S. Ill., graph. Darst. 23 cm |
| ISBN: | 9781606492413 1606492411 |
Staff View
MARC
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| 650 | 4 | |a New products / Marketing | |
| 650 | 4 | |a Product differentiation | |
| 650 | 4 | |a Creative ability in business / Management | |
| 650 | 4 | |a Marketing / Decision making | |
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Record in the Search Index
| _version_ | 1804150251246845952 |
|---|---|
| adam_text | Titel: Developing new products and services
Autor: Sanders, G. L
Jahr: 2011
Contents
Preface..................................................................................................ix
Acknowledgments.................................................................................xix
Chapter 1 Understanding Entrepreneurship, Diffusion,
and R D in the Context of Monopolistic
Competition..................................................................1
Chapter 2 Fundamental Concepts of Product and Price
Differentiation.............................................................27
Chapter 3 Differentiation in Action.............................................43
Chapter 4 The Role of Dynamic Tension in Constructing
Versioning and Product Differentiation Curves............75
Chapter 5 Examples of Product Differentiation and
Versioning Curves........................................................95
Chapter 6 Facilitating Creativity and Innovation........................115
Chapter 7 Conceptualizing Products and Services
Using the FAD Template...........................................133
Chapter 8 Strategic Planning Approaches for Product
Differentiation and Innovation..................................169
Chapter 9 The Ten-Ten Planning Process: Crafting a
Business Story............................................................193
Chapter 10 Lock-In and Revenue Growth....................................213
Chapter 11 Valuing the Business..................................................223
Chapter 12 Developing a Business Plan........................................251
Chapter 13 Project Management for New Product and
Services Development................................................275
Chapter 14 Re-priming the Business Using Real
Options Concepts......................................................295
Chapter 15 Wrap-Up...................................................................311
Notes.................................................................................................315
References...........................................................................................327
Index.................................................................................................337
For PowerPoint slides and other supplemental materials that accompany
this book, please visit www.glsanders.wordpress.com.
|
| any_adam_object | 1 |
| author | Sanders, G. L. |
| author_GND | (DE-588)170322572 |
| author_facet | Sanders, G. L. |
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| author_sort | Sanders, G. L. |
| author_variant | g l s gl gls |
| building | Verbundindex |
| bvnumber | BV040946603 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)844062648 (DE-599)BVBBV040946603 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| isbn | 9781606492413 1606492411 |
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| spelling | Sanders, G. L. Verfasser (DE-588)170322572 aut Developing new products and services learning, differentiation and innovation G. Lawrence Sanders 1. ed. New York,NY Business Expert Press 2011 XX, 340 S. Ill., graph. Darst. 23 cm txt rdacontent n rdamedia nc rdacarrier The marketing research collection Includes bibliographical references (p. [327]-335) and index Annotation New products / Management New products / Marketing Product differentiation Creative ability in business / Management Marketing / Decision making Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktentwicklung (DE-588)4139402-1 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 Produktentwicklung (DE-588)4139402-1 s Produktdifferenzierung (DE-588)4126360-1 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025925221&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sanders, G. L. Developing new products and services learning, differentiation and innovation New products / Management New products / Marketing Product differentiation Creative ability in business / Management Marketing / Decision making Produktdifferenzierung (DE-588)4126360-1 gnd Produktinnovation (DE-588)4047346-6 gnd Produktentwicklung (DE-588)4139402-1 gnd |
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| title | Developing new products and services learning, differentiation and innovation |
| title_auth | Developing new products and services learning, differentiation and innovation |
| title_exact_search | Developing new products and services learning, differentiation and innovation |
| title_full | Developing new products and services learning, differentiation and innovation G. Lawrence Sanders |
| title_fullStr | Developing new products and services learning, differentiation and innovation G. Lawrence Sanders |
| title_full_unstemmed | Developing new products and services learning, differentiation and innovation G. Lawrence Sanders |
| title_short | Developing new products and services |
| title_sort | developing new products and services learning differentiation and innovation |
| title_sub | learning, differentiation and innovation |
| topic | New products / Management New products / Marketing Product differentiation Creative ability in business / Management Marketing / Decision making Produktdifferenzierung (DE-588)4126360-1 gnd Produktinnovation (DE-588)4047346-6 gnd Produktentwicklung (DE-588)4139402-1 gnd |
| topic_facet | New products / Management New products / Marketing Product differentiation Creative ability in business / Management Marketing / Decision making Produktdifferenzierung Produktinnovation Produktentwicklung |
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