APA (7th ed.) Citation

Sanders, G. L. (2011). Developing new products and services: Learning, differentiation and innovation (1. ed.). Business Expert Press.

Chicago Style (17th ed.) Citation

Sanders, G. L. Developing New Products and Services: Learning, Differentiation and Innovation. 1. ed. New York,NY: Business Expert Press, 2011.

MLA (9th ed.) Citation

Sanders, G. L. Developing New Products and Services: Learning, Differentiation and Innovation. 1. ed. Business Expert Press, 2011.

Warning: These citations may not always be 100% accurate.