Sanders, G. L. (2011). Developing new products and services: Learning, differentiation and innovation (1. ed.). Business Expert Press.
Chicago-Zitierstil (17. Ausg.)Sanders, G. L. Developing New Products and Services: Learning, Differentiation and Innovation. 1. ed. New York,NY: Business Expert Press, 2011.
MLA-Zitierstil (9. Ausg.)Sanders, G. L. Developing New Products and Services: Learning, Differentiation and Innovation. 1. ed. Business Expert Press, 2011.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.