Verfügbarkeit: Consumer behaviour

Consumer behaviour:

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Bibliographische Detailangaben
Späterer Titel:	Sethna, Zubin Consumer behaviour
1. Verfasser:	Blythe, Jim (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Los Angeles, Calif. [u.a.] Sage 2013
Ausgabe:	2. ed.
Schlagworte:	Consumer behavior Verbraucherverhalten
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XX, 450 S. Ill., graph. Darst.
ISBN:	9781446266458 9781446266441

Internformat

MARC


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Datensatz im Suchindex

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adam_text	IMAGE 1 CONTENTS LIST OF FIGURES LIST OF TABLES ABOUT THE AUTHOR ACKNOWLEDGEMENTS PREFACE TO THE SECOND EDITION : X XIV XV XVI SCVII GUIDED TOUR XVIII COMPANION WEBSITE PART ONE INTRODUCTION TO CONSUMER BEHAVIOUR 1 THE IMPORTANCE OF UNDERSTANDING CONSUMER BEHAVIOUR DEFINING CONSUMER BEHAVIOUR CONSUMER BEHAVIOUR IN CONTEXT CONSUMER BEHAVIOUR AND THE MARKETING MIX CONSUMERS AND RELATIONSHIP MARKETING CONSUMERS AND MARKETING PLANNING ANTECEDENTS OF CONSUMER BEHAVIOUR NEUROSCIENCE PSYCHOLOGY SOCIOLOGY FURTHER READING REFERENCES XXI 3 5 7 8 10 12 13 17 17 19 23 24 DRIVE, MOTIVATION AND HEDONISM 27 INTRODUCTION DRIVE MOTIVATION 27 29 31 CLASSIFYING NEEDS 32 MOTIVATIONAL FACTORS 38 INDIVIDUAL FACTORS 40 MOTIVATIONAL CONFLICT 42 HEDONISM 43 UNDERSTANDING MOTIVATION 47 RESEARCH INTO MOTIVATION 47 FURTHER READING 51 REFERENCES 52 3 GOALS, RISK AND UNCERTAINTY 55 INTRODUCTION 55 GOALS 57 PROBLEMS WITH GOALS 60 INTERRUPTS 65 RISK AND UNCERTAINTY 66 HEURISTICS 69 WHAT HAPPENS IF IT GOES WRONG? 71 FURTHER READING 74 REFERENCES 74 4 PERSONALITY AND SELF-CONCEPT 77 INTRODUCTION 77 PERSONALITY 79 APPROACHES TO STUDYING PERSONALITY 79 TYPE APPROACH 82 TRAITS AND FACTORS 84 PSYCHOGRAPHICS 86 SELF-CONCEPT 87 FURTHER READING 97 REFERENCES 97 5 PERCEPTION 101 INTRODUCTION 101 ELEMENTS OF PERCEPTION 103 CREATING A WORLD-VIEW 105 PERCEPTION AND THE BRAND 109 PERCEPTION AND STORE ATMOSPHERICS 109 PERCEPTION AND CONSUMERS CHARACTERISTICS 110 PERCEPTION AND BEHAVIOUR 111 COMBINING FACTORS 112 SUBLIMINAL PERCEPTION 114 IMAGE 2 VIII CONSUMER BEHAVIOUR COLOUR FURTHER READING REFERENCES LEARNING INTRODUCTION DEFINING LEARNING STUDYING LEARNING THE NEED FOR KNOWLEDGE SOURCES OF CONSUMER KNOWLEDGE FURTHER READING REFERENCES ATTITUDE FORMATION AND CHANGE INTRODUCTION DEFINING ATTITUDE DIMENSIONS OF ATTITUDE ATTITUDE FORMATION ATTITUDE MEASUREMENT FUNCTIONS OF ATTITUDES ATTITUDE AND BEHAVIOUR PRIVATE VS. PUBLIC ATTITUDES ATTITUDE VS. SITUATION ATTITUDE TOWARDS ADS VS. ATTITUDE TOWARDS THE BRAND GENERAL VS. SPECIFIC ATTITUDES CHANGING ATTITUDES FURTHER READING REFERENCES 115 121 121 125 125 127 127 139 147 150 150 153 153 154 156 158 159 161 163 166 166 167 168 168 176 177 * H PART THREE FURTHER READING REFERENCES 9 REFERENCE GROUPS INTRODUCTION FORMATION OF REFERENCE GROUPS INFLUENCE OF REFERENCE GROUPS MODELLING MECHANISMS OF PERSONAL INFLUENCE WORD OF MOUSE FURTHER READING REFERENCES 10 THE FAMILY INTRODUCTION DEFINING FAMILIES INFLUENCE OF CHILDREN ON BUYING DECISIONS CHANGING NATURE OF THE FAMILY GENDER ROLES OTHER FUNCTIONS OF THE FAMILY ROLES IN FAMILY CONSUMPTION FURTHER READING REFERENCES 211 211 215 215 216 220 224 226 232 236 237 241 241 243 R 247 252 255 257 258 264 265 PART FOUR DECISIONS AND 1 SOCIOLOGICAL ISSUES IN CONSUMER BEHAVIOUR 8 11 NEW AND REPEAT BUYING BEHAVIOUR 271 THE ENVIRONMENT, CLASS AND CULTURE INTRODUCTION ENVIRONMENTAL INFLUENCES THE SOCIAL ENVIRONMENT CULTURE SUBCULTURES CLASS THE ON-LINE ENVIRONMENT 183 183 185 189 189 197 203 207 INTRODUCTION DECISION-MAKING MODELS PRE-PURCHASE ACTIVITIES FACTORS AFFECTING THE EXTERNAL SEARCH FOR INFORMATION MAKING THE CHOICE CATEGORISATION OF DECISION RULES INVOLVEMENT DIMENSIONS OF INVOLVEMENT 271 272 275 280 284 285 286 290 IMAGE 3 INVOLVEMENT WITH BRANDS 290 INCREASING INVOLVEMENT LEVELS 293 LOYALTY 293 PURCHASING HIGH-TECH CONSUMER DURABLES 294 UNSOUGHT GOODS 295 FURTHER READING 300 REFERENCES 300 12 INNOVATION INTRODUCTION THE PRODUCT LIFE CYCLE ADOPTION OF INNOVATION CONSUMERS AS INNOVATORS INNOVATIVE PRODUCTS MARKETING APPROACHES TO NEW PRODUCT LAUNCHES FURTHER READING REFERENCES 13 POST-PURCHASE BEHAVIOUR 305 305 307 309 312 316 318 324 324 327 INTRODUCTION 327 QUALITY 329 POST-PURCHASE EVALUATION 330 CONSEQUENCES OF POST-PURCHASE EVALUATION 332 COGNITIVE DISSONANCE 338 CONTENTS HANDLING DISSONANCE FURTHER READING REFERENCES 15 ORGANISATIONAL BUYING BEHAVIOUR INTRODUCTION THE DECISION-MAKING UNIT INFLUENCES ON BUYERS CLASSIFYING BUSINESS CUSTOMERS BUSINESS AND COMMERCIAL ORGANISATIONS RESELLER ORGANISATIONS GOVERNMENT ORGANISATIONS INSTITUTIONAL ORGANISATIONS BUYERS TECHNIQUES THE BUYGRID FRAMEWORK VALUE ANALYSIS EVALUATING SUPPLIER CAPABILITY EVALUATING SUPPLIER PERFORMANCE FURTHER READING REFERENCES 367 372 373 375 375 377 379 384 384 385 387 389 390 392 393 395 395 399 400 IX 16 CONSUMER BEHAVIOUR AND THE MARKETING MIX 403 COMPLAINING BEHAVIOUR DISPOSAL FURTHER READING REFERENCES SERVICES MARKETS INTRODUCTION SERVICES - PRODUCTS OR NOT? CONSUMER APPROACHES TO INFORMATION-GATHERING RISK AND UNCERTAINTY INVOLVEMENT SALES PROMOTION SERVICE LEVELS 342 344 350 350 355 355 356 359 360 362 364 365 INTRODUCTION SEGMENTATION CONSUMER BEHAVIOUR AND PRODUCTS PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE FURTHER READING REFERENCES GLOSSARY INDEX 403 405 409 410 418 419 427 428 429 434 435 438 445
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author	Blythe, Jim
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bvnumber	BV040942559
callnumber-first	H - Social Science
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ctrlnum	(OCoLC)844450774 (DE-599)BVBBV040942559
dewey-full	658.8342
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
format	Book
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spelling	Blythe, Jim Verfasser (DE-588)1018330186 aut Consumer behaviour Jim Blythe 2. ed. Los Angeles, Calif. [u.a.] Sage 2013 XX, 450 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s DE-604 Fortgesetzt durch Sethna, Zubin Consumer behaviour SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025921286&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Blythe, Jim Consumer behaviour Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4062644-1
title	Consumer behaviour
title_auth	Consumer behaviour
title_exact_search	Consumer behaviour
title_full	Consumer behaviour Jim Blythe
title_fullStr	Consumer behaviour Jim Blythe
title_full_unstemmed	Consumer behaviour Jim Blythe
title_new	Sethna, Zubin Consumer behaviour
title_short	Consumer behaviour
title_sort	consumer behaviour
topic	Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Consumer behavior Verbraucherverhalten
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025921286&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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