APA (7th ed.) Citation

Schultz, D. E. (2004). Brand babble: Sense and nonsense about branding. South-Western/Thomson Learning.

Chicago Style (17th ed.) Citation

Schultz, Don E. Brand Babble: Sense and Nonsense About Branding. South Melbourne, Vic. ; London: South-Western/Thomson Learning, 2004.

MLA (9th ed.) Citation

Schultz, Don E. Brand Babble: Sense and Nonsense About Branding. South-Western/Thomson Learning, 2004.