Cause related marketing: who cares wins
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (XX, 307 S.) Ill., graph. Darst. |
| ISBN: | 0750644818 9780750644815 |
Internformat
MARC
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| 100 | 1 | |a Adkins, Sue |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cause related marketing |b who cares wins |c Sue Adkins |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier Butterworth-Heinemann |c 1999 | |
| 300 | |a 1 Online-Ressource (XX, 307 S.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing - Management | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Social marketing | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Verantwortung |0 (DE-588)4055737-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
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| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9780750644815 |x Verlag |3 Volltext |
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Datensatz im Suchindex
| _version_ | 1804150241306345472 |
|---|---|
| any_adam_object | |
| author | Adkins, Sue |
| author_facet | Adkins, Sue |
| author_role | aut |
| author_sort | Adkins, Sue |
| author_variant | s a sa |
| building | Verbundindex |
| bvnumber | BV040939331 |
| collection | ZDB-33-BMT |
| ctrlnum | (OCoLC)882107641 (DE-599)BVBBV040939331 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Electronic eBook |
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| id | DE-604.BV040939331 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:35:48Z |
| institution | BVB |
| isbn | 0750644818 9780750644815 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025918120 |
| oclc_num | 882107641 |
| open_access_boolean | |
| owner | DE-634 |
| owner_facet | DE-634 |
| physical | 1 Online-Ressource (XX, 307 S.) Ill., graph. Darst. |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | Adkins, Sue Verfasser aut Cause related marketing who cares wins Sue Adkins 1. publ. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 1999 1 Online-Ressource (XX, 307 S.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing - Management Marketing Management Social marketing Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Soziale Verantwortung (DE-588)4055737-6 s Marketing (DE-588)4037589-4 s 1\p DE-604 http://www.sciencedirect.com/science/book/9780750644815 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Adkins, Sue Cause related marketing who cares wins Marketing - Management Marketing Management Social marketing Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4037589-4 (DE-588)4055737-6 |
| title | Cause related marketing who cares wins |
| title_auth | Cause related marketing who cares wins |
| title_exact_search | Cause related marketing who cares wins |
| title_full | Cause related marketing who cares wins Sue Adkins |
| title_fullStr | Cause related marketing who cares wins Sue Adkins |
| title_full_unstemmed | Cause related marketing who cares wins Sue Adkins |
| title_short | Cause related marketing |
| title_sort | cause related marketing who cares wins |
| title_sub | who cares wins |
| topic | Marketing - Management Marketing Management Social marketing Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd Soziale Verantwortung (DE-588)4055737-6 gnd |
| topic_facet | Marketing - Management Marketing Management Social marketing Unternehmen Marketing Soziale Verantwortung |
| url | http://www.sciencedirect.com/science/book/9780750644815 |
| work_keys_str_mv | AT adkinssue causerelatedmarketingwhocareswins |