Branding and product design: an integrated perspective
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington, Vt.
Gower
c2013
|
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (XV, 166 S.) |
| ISBN: | 9781409446262 9781409446279 |
Staff View
MARC
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| 245 | 1 | 0 | |a Branding and product design |b an integrated perspective |c Monika Hestad |
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| 650 | 4 | |a Product design | |
| 650 | 4 | |a Branding (Marketing) | |
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Record in the Search Index
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| author_GND | (DE-588)1032064420 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040931439 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:35:37Z |
| institution | BVB |
| isbn | 9781409446262 9781409446279 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025910371 |
| oclc_num | 828743756 |
| open_access_boolean | |
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| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XV, 166 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Gower |
| record_format | marc |
| spelling | Hestad, Monika 1977- Verfasser (DE-588)1032064420 aut Branding and product design an integrated perspective Monika Hestad Burlington, Vt. Gower c2013 1 Online-Ressource (XV, 166 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Brand name products Product design Branding (Marketing) |
| spellingShingle | Hestad, Monika 1977- Branding and product design an integrated perspective Brand name products Product design Branding (Marketing) |
| title | Branding and product design an integrated perspective |
| title_auth | Branding and product design an integrated perspective |
| title_exact_search | Branding and product design an integrated perspective |
| title_full | Branding and product design an integrated perspective Monika Hestad |
| title_fullStr | Branding and product design an integrated perspective Monika Hestad |
| title_full_unstemmed | Branding and product design an integrated perspective Monika Hestad |
| title_short | Branding and product design |
| title_sort | branding and product design an integrated perspective |
| title_sub | an integrated perspective |
| topic | Brand name products Product design Branding (Marketing) |
| topic_facet | Brand name products Product design Branding (Marketing) |
| work_keys_str_mv | AT hestadmonika brandingandproductdesignanintegratedperspective |