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HTML5 Advertising:

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Bibliographic Details
Main Author:	Percival, John (Author)
Format:	Electronic eBook
Language:	English
Published:	Berkeley, CA Apress 2013
Subjects:	Online-Werbung Programmierung HTML 5.0
Online Access:	FHM01 FHN01 FHR01 FNU01 FWS01 FWS02 Volltext Abstract
Physical Description:	1 Online-Ressource digital
ISBN:	9781430246039
DOI:	10.1007/978-1-4302-4603-9

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MARC


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adam_text	HTML5 ADVERTISING / PERCIVAL, JOHN : 2013 ABSTRACT / INHALTSTEXT WEB ADVERTISING IS CHANGING. WHAT WAS ONCE A PREDOMINANTLY FLASH-BASED MEDIUM IS MAKING THE SWITCH TO HTML5, WITH THE BENEFIT OF A PLUG-IN FREE ENVIRONMENT GIVING A LARGER AUDIENCE FOR ADS, AND BETTER INTEGRATION WITH THE PAGE THEY ARE FEATURED ON. WE LIVE IN A TIME WHERE MARKETERS, DESIGNERS, AND DEVELOPERS ARE CONFUSED AS TO WHAT THEY CAN AND CAN’T DO ON DIFFERENT DEVICES, BROWSERS, AND OPERATING SYSTEMS. WHAT BETTER WAY TO FINALLY MAKE SENSE OF IT ALL, THAN BY STEPPING THROUGH THE ENTIRE CAMPAIGN PROCESS ON YOUR OWN TERMS? HTML5 ADVERTISING WILL EDUCATE YOU ON THE WHOLE DIGITAL ADVERTISING PROCESS FROM START TO FINISH, AND HELP YOU TAKE ADVANTAGE OF NEW HTML5 FEATURES SUCH AS CANVAS, CSS3 ANIMATIONS, DOM EVENTS, AUDIO AND VIDEO, AND OFFLINE STORAGE. YOU LL ALSO LEARN HOW TO GET AROUND DISCREPANCIES IN BROWSER SUPPORT WITH JAVASCRIPT AND POLYFILLS. YOU WILL BE PROVIDED WITH TIPS AND TRICKS TO BETTER OPTIMIZE CONTENT ACROSS SCREENS AND MAKE THE MOST SUCCESSFUL CAMPAIGN WITH THE LIGHTEST FOOTPRINT POSSIBLE, WHICH IS ESPECIALLY IMPORTANT WHEN DEPLOYING TO MOBILE DEVICES. THIS BOOK: TAKES YOU THROUGH THE ADVERTISING CAMPAIGN PROCESS WITH HTML5 FROM DESIGN TO DELIVERY PROVIDES IN-DEPTH KNOWLEDGE INTO THE DIGITAL ADVERTISING LANDSCAPE AND THE HTML5 SPECIFICATION COMMUNICATES TIPS AND TRICKS COMING FROM FLASH AND ACTIONSCRIPT TO HTML5, CSS3 AND JAVASCRIPT. HTML5 ADVERTISING EQUIPS YOU WITH THE KNOWLEDGE TO ATTACK CUTTING-EDGE, RICH MEDIA PROJECTS WITH CONFIDENCE AND SCALE, WHILE ALSO LEARNING THE ESSENTIALS TO COMMUNICATE TO INTERNAL AND EXTERNAL CLIENTS. HTML5 IS HERE WHETHER YOU LIKE IT OR NOT, SO WHY NOT JUMP IN EARLY AND HEAD DOWN THE PATH OF BUILDING THE FUTURE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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illustrated	Not Illustrated
indexdate	2025-02-20T06:50:19Z
institution	BVB
isbn	9781430246039
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-025900193
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open_access_boolean
owner	DE-1049 DE-M347 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-898 DE-BY-UBR
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physical	1 Online-Ressource digital
psigel	ZDB-2-CWD
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	Apress
record_format	marc
spellingShingle	Percival, John HTML5 Advertising Online-Werbung (DE-588)7636951-1 gnd Programmierung (DE-588)4076370-5 gnd HTML 5.0 (DE-588)7704810-6 gnd
subject_GND	(DE-588)7636951-1 (DE-588)4076370-5 (DE-588)7704810-6
title	HTML5 Advertising
title_auth	HTML5 Advertising
title_exact_search	HTML5 Advertising
title_full	HTML5 Advertising by John Percival
title_fullStr	HTML5 Advertising by John Percival
title_full_unstemmed	HTML5 Advertising by John Percival
title_short	HTML5 Advertising
title_sort	html5 advertising
topic	Online-Werbung (DE-588)7636951-1 gnd Programmierung (DE-588)4076370-5 gnd HTML 5.0 (DE-588)7704810-6 gnd
topic_facet	Online-Werbung Programmierung HTML 5.0
url	https://doi.org/10.1007/978-1-4302-4603-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025900193&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT percivaljohn html5advertising

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