Intellectual property asset management: how to identify, protect, manage and exploit intellectual property within the business environment
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Routledge
2014
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | XIV, 217 S. Ill., graph. Darst. |
| ISBN: | 0415527929 9780415527910 9780415527927 |
Staff View
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Record in the Search Index
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| adam_text |
Contents
Preface
Vi¡
TabLe
of
Cases
¡x
TabLe
of Legislation UK and international Legislation
xiii
1
Introduction to intellectual Property Rights
1
What are intellectual property rights and what do they protect?
2
How are intellectual property rights classified?
3
The scope of intellectual property rights
3
Must intellectual property rights be registered?
U
I have created/invented a new thingamajig'. Can it be protected by more than
one intellectual property right?
5
How long do intellectual property rights exist for?
5
How do I get protection in other countries?
6
How do I grant rights to others to use my intellectual property?
8
How can I sell my intellectual property rights or acquire someone else's
intellectual property rights?
9
What are the pitfalls of disregarding intellectual property rights?
9
Summary
10
Management tips
11
Exercise
11
2
Business Goodwill and Reputation
12
Trade marks in context
12
What are the forms of trade mark protection?
21
Someone is using a trade mark the same or similar to mine
-
can I do
anything about it?
25
Defences
29
Remedies
31
How do I get protection outside the
EU? 32
Passing off
33
Summary
36
Management tips
37
Exercise
37
3
Confidentiality
¿0
Confidentiality in context
¿0
What are the requirements for information to be regarded as confidential?
Л1
For how long does confidential information last?
ЛЗ
Employees have access to my secret information
-
what should I do?
Л4
Sharing secrets with third parties and non-disclosure agreements
¿6
iv
I CONTENTS
Are there any circumstances where people may use my confidential
information?
48
What remedies are available to me if confidence is breached?
48
Can I get protection for my secrets outside the
EU?
49
Summary
49
Management tips
49
Exercise
50
Patents
52
Patents in context
52
What are the requirements for protection?
55
Who owns or is entitled to the rights in a patent?
67
if an employee created the patent, to whom does it belong?
68
Someone else is using something that is the same or similar to my
patent
-
can I do anything about it?
68
Alternatives to obtaining a patent
74
Summary
75
Management tips
76
Exercise
76
Copyright and Rights in Performances
78
Copyright in context
78
What are the requirements for protection?
80
What does copyright protect?
83
Who owns or is entitled to copyright in a work?
89
An employee created the work
-
to whom does it belong?
90
I have engaged a consultant to create a work
-
who owns or is entitled to the
copyright?
91
How long does copyright last for?
92
Moral rights
92
You think there has been copying
-
what can be done about it?
95
There are some things you are allowed to do even though it looks like
infringement
102
Remedies
104
Crime in the workplace
106
How do I get protection outside the
EU?
106
Rights in performances
106
Summary
109
Management tips
110
Exercise: copyright
110
Exercise: rights in performances
111
Databases
112
'Sweat of the brow'
112
Twin-track approach
113
Common provisions
113
Copyright
11
Д
Database right
116
Summary
120
CONTENTS
Management
tips T
21
Exercise
121
Design
Rights
122
What are design rights?
122
What are the forms of design right protection?
122
The unregistered Community design
124
The registered Community design
130
The UK registered design
133
How do I maximise protection of designs?
]
3g
How do I get protection outside the
EU?
139
Summary 139
Management tips
140
Exercise
8
Exploitation of Intellectual Property
143
What is an assignment? I43
What is a licence? I43
Why do I want to take or grant a licence?
) 43
What do you want to license? I44
How may the IP be used? 145
Other terms
146
Summary
146
Management tips
147
Exercise
147
9
Strategy, Audit, Due Diligence and Valuation US
Why does an organisation need an intellectual property strategy?
148
What type of strategy is right for your business?
] 50
What strategies are available?
152
To create an IP strategy
] 57
You need a vision of your strategic objectives
1 60
Keep revising the strategy
1 ¿2
Audits
162
Due diligence
166
Valuation of IP
170
Summary of key points: strategy
176
Summary of key points: audit
176
Summary of key points: due diligence
177
Summary of key points: valuation
177
Management tips
178
Exercise
178
10
Infringement of Intellectual Property Rights
179
Summary of intellectual property rights and infringement
179
Summary of infringement of intellectual property rights
180
What can I do to strengthen my position in relation to my intellectual
property rights?
184
Management tips
191
Exercise
191
vi
I CONTENTS
11
Remedies
193
Summary of main remedies
194
Preliminary actions
195
Main remedies available for infringement of intellectual property rights
199
Criminal offences
20Д
Management tips
205
Exercise
205
Bibliography
207
Index
208
In the new 'knowledge-intensive economies' intellectual assets increasingly play a key
parton
balance sheets. There is an increasing global awareness that in order to promote innovation
and the growth of the economy, businesses must fully recognise and exploit their intellectual
assets. A company's ability to innovate rapidly and successfully is now regarded as essential
and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with
no in-house legal professionals to help them. It is essential that those working with or creating
Intellectual Property Rights (IPR) are aware of the basics of Intellectual Property Law.
intellectual Property Asset Management provides business and management students at all levels
with an accessible-straight-forward explanation of what the main Intellectual Property Rights are
and how these rights are protected. Locating the subject squarely in a business context and
using case studies and examples throughout drawn from a wide range of business organisations,
it explains how an organisation can exploit their rights through licensing, franchising and other
means in order to make the best possible use of their IP assets.
This book will provide students with:
•
the basic Intellectual Property law knowledge needed to identify a potential IP issue
•
the tools and understanding to assess an IP breach
•
the ability to identify where the problem cannot be solved in-house and where expert
legal assistance is required
•
the knowledge required to work effectively with lawyers and other legal professionals to
achieve the desired outcome
David Bainbridge is Emeritus Professor of Intellectual Property Law at Aston University and an
honorary member of Hardwicke Building, Lincoln's Inn. He is a member of the British Computer
Society and the Intellectual Property Bar Association and also has an extensive background in
Engineering and information Technology.
Claire Howell is a Senior Lecturer at Aston University having been called to the Bar as a
Barrister of the Middle Temple. A Principle Fellow of the Higher Education Academy she teaches
company law and intellectual property law and is keen to promote excellence in the teaching
of intellectual property. She is a founder member and coordinator of the European Intellectual
Property Teachers' Network and convenor of the IP section of the Society of Legal Scholars.
Intellectual Property
Cover image:
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HSBN
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780415 527927 |
| any_adam_object | 1 |
| author | Bainbridge, David I. Howell, Claire |
| author_GND | (DE-588)1052807011 |
| author_facet | Bainbridge, David I. Howell, Claire |
| author_role | aut aut |
| author_sort | Bainbridge, David I. |
| author_variant | d i b di dib c h ch |
| building | Verbundindex |
| bvnumber | BV040912885 |
| classification_rvk | PU 4374 |
| ctrlnum | (OCoLC)869847980 (DE-599)BVBBV040912885 |
| discipline | Rechtswissenschaft |
| edition | 1. publ. |
| format | Book |
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| isbn | 0415527929 9780415527910 9780415527927 |
| language | English |
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| spelling | Bainbridge, David I. Verfasser (DE-588)1052807011 aut Intellectual property asset management how to identify, protect, manage and exploit intellectual property within the business environment David Bainbridge and Claire Howell 1. publ. London [u.a.] Routledge 2014 XIV, 217 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gewerblicher Rechtsschutz (DE-588)4020871-0 gnd rswk-swf Urheberrecht (DE-588)4062127-3 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Urheberrecht (DE-588)4062127-3 s Gewerblicher Rechtsschutz (DE-588)4020871-0 s DE-604 Howell, Claire Verfasser aut Erscheint auch als Online-Ausgabe 978-1-315-84989-8 Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025892178&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025892178&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Bainbridge, David I. Howell, Claire Intellectual property asset management how to identify, protect, manage and exploit intellectual property within the business environment Gewerblicher Rechtsschutz (DE-588)4020871-0 gnd Urheberrecht (DE-588)4062127-3 gnd |
| subject_GND | (DE-588)4020871-0 (DE-588)4062127-3 (DE-588)4022153-2 |
| title | Intellectual property asset management how to identify, protect, manage and exploit intellectual property within the business environment |
| title_auth | Intellectual property asset management how to identify, protect, manage and exploit intellectual property within the business environment |
| title_exact_search | Intellectual property asset management how to identify, protect, manage and exploit intellectual property within the business environment |
| title_full | Intellectual property asset management how to identify, protect, manage and exploit intellectual property within the business environment David Bainbridge and Claire Howell |
| title_fullStr | Intellectual property asset management how to identify, protect, manage and exploit intellectual property within the business environment David Bainbridge and Claire Howell |
| title_full_unstemmed | Intellectual property asset management how to identify, protect, manage and exploit intellectual property within the business environment David Bainbridge and Claire Howell |
| title_short | Intellectual property asset management |
| title_sort | intellectual property asset management how to identify protect manage and exploit intellectual property within the business environment |
| title_sub | how to identify, protect, manage and exploit intellectual property within the business environment |
| topic | Gewerblicher Rechtsschutz (DE-588)4020871-0 gnd Urheberrecht (DE-588)4062127-3 gnd |
| topic_facet | Gewerblicher Rechtsschutz Urheberrecht Großbritannien |
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