Essentials of marketing research: putting research into practice
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, Calif. [u.a.]
SAGE
2014
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXII, 497 S. Ill., graph. Darst. |
| ISBN: | 9781412991308 |
Staff View
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| author | Clow, Kenneth E. James, Karen E. |
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| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV040905461 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:34:58Z |
| institution | BVB |
| isbn | 9781412991308 |
| language | English |
| lccn | 2012037172 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025884904 |
| oclc_num | 843622373 |
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| physical | XXII, 497 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | SAGE |
| record_format | marc |
| spelling | Clow, Kenneth E. Verfasser aut Essentials of marketing research putting research into practice Kenneth E. Clow ; Karen E. James Los Angeles, Calif. [u.a.] SAGE 2014 XXII, 497 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s DE-604 James, Karen E. Verfasser aut |
| spellingShingle | Clow, Kenneth E. James, Karen E. Essentials of marketing research putting research into practice Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 |
| title | Essentials of marketing research putting research into practice |
| title_auth | Essentials of marketing research putting research into practice |
| title_exact_search | Essentials of marketing research putting research into practice |
| title_full | Essentials of marketing research putting research into practice Kenneth E. Clow ; Karen E. James |
| title_fullStr | Essentials of marketing research putting research into practice Kenneth E. Clow ; Karen E. James |
| title_full_unstemmed | Essentials of marketing research putting research into practice Kenneth E. Clow ; Karen E. James |
| title_short | Essentials of marketing research |
| title_sort | essentials of marketing research putting research into practice |
| title_sub | putting research into practice |
| topic | Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marketingforschung |
| work_keys_str_mv | AT clowkennethe essentialsofmarketingresearchputtingresearchintopractice AT jameskarene essentialsofmarketingresearchputtingresearchintopractice |