From brand vision to brand evaluation: the strategic process of growing and strengthening brands
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Butterworth-Heinemann
2010
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| Edition: | 3. ed. |
| Subjects: | |
| Online Access: | BTU01 Volltext |
| Physical Description: | 1 Online-Ressource (XVI, 376 S.) Ill. |
| ISBN: | 9781856177733 1856177734 |
Staff View
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| id | DE-604.BV040905050 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:34:57Z |
| institution | BVB |
| isbn | 9781856177733 1856177734 |
| language | English |
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| spelling | De Chernatony, Leslie Verfasser (DE-588)129121797 aut From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony 3. ed. Amsterdam [u.a.] Butterworth-Heinemann 2010 1 Online-Ressource (XVI, 376 S.) Ill. txt rdacontent c rdamedia cr rdacarrier Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 http://www.sciencedirect.com/science/book/9781856177733 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | De Chernatony, Leslie From brand vision to brand evaluation the strategic process of growing and strengthening brands Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
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| title | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_auth | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_exact_search | From brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_full | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_fullStr | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_full_unstemmed | From brand vision to brand evaluation the strategic process of growing and strengthening brands Leslie de Chernatony |
| title_short | From brand vision to brand evaluation |
| title_sort | from brand vision to brand evaluation the strategic process of growing and strengthening brands |
| title_sub | the strategic process of growing and strengthening brands |
| topic | Brand name products Trademarks Product management Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Brand name products Trademarks Product management Markenpolitik |
| url | http://www.sciencedirect.com/science/book/9781856177733 |
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