Data mining and market intelligence for optimal marketing returns:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier/Butterworth-Heinemann
2008
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | BTU01 Volltext kostenfrei |
| Beschreibung: | 1 Online-Ressource (XII, 280 S.) graph. Darst. |
| ISBN: | 0750682345 9780750682343 |
Internformat
MARC
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| 100 | 1 | |a Chiu, Susan |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Data mining and market intelligence for optimal marketing returns |c Susan Chiu ; Domingo Tavella |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier/Butterworth-Heinemann |c 2008 | |
| 300 | |a 1 Online-Ressource (XII, 280 S.) |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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Datensatz im Suchindex
| _version_ | 1804150157897367552 |
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| any_adam_object | |
| author | Chiu, Susan Tavella, Domingo |
| author_facet | Chiu, Susan Tavella, Domingo |
| author_role | aut aut |
| author_sort | Chiu, Susan |
| author_variant | s c sc d t dt |
| building | Verbundindex |
| bvnumber | BV040876723 |
| collection | ZDB-33-BMT |
| ctrlnum | (OCoLC)254314513 (DE-599)BVBBV040876723 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| id | DE-604.BV040876723 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:28Z |
| institution | BVB |
| isbn | 0750682345 9780750682343 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025856583 |
| oclc_num | 254314513 |
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| physical | 1 Online-Ressource (XII, 280 S.) graph. Darst. |
| psigel | ZDB-33-BMT ZDB-33-BMT BTU_PDA_BMT_Kauf |
| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | Elsevier/Butterworth-Heinemann |
| record_format | marc |
| spelling | Chiu, Susan Verfasser aut Data mining and market intelligence for optimal marketing returns Susan Chiu ; Domingo Tavella 1. ed. Amsterdam [u.a.] Elsevier/Butterworth-Heinemann 2008 1 Online-Ressource (XII, 280 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Marketingpolitik / Marktforschung / Data Mining Marketingforschung (DE-588)4200055-5 gnd rswk-swf Data Mining (DE-588)4428654-5 gnd rswk-swf Business Intelligence (DE-588)4588307-5 gnd rswk-swf Marketingaudit (DE-588)4114516-1 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Data Mining (DE-588)4428654-5 s DE-604 Marketingaudit (DE-588)4114516-1 s Business Intelligence (DE-588)4588307-5 s Tavella, Domingo Verfasser aut http://www.sciencedirect.com/science/book/9780750682343 Verlag Volltext http://www.gbv.de/dms/zbw/563410981.pdf kostenfrei Inhaltsverzeichnis |
| spellingShingle | Chiu, Susan Tavella, Domingo Data mining and market intelligence for optimal marketing returns Marketingpolitik / Marktforschung / Data Mining Marketingforschung (DE-588)4200055-5 gnd Data Mining (DE-588)4428654-5 gnd Business Intelligence (DE-588)4588307-5 gnd Marketingaudit (DE-588)4114516-1 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4428654-5 (DE-588)4588307-5 (DE-588)4114516-1 |
| title | Data mining and market intelligence for optimal marketing returns |
| title_auth | Data mining and market intelligence for optimal marketing returns |
| title_exact_search | Data mining and market intelligence for optimal marketing returns |
| title_full | Data mining and market intelligence for optimal marketing returns Susan Chiu ; Domingo Tavella |
| title_fullStr | Data mining and market intelligence for optimal marketing returns Susan Chiu ; Domingo Tavella |
| title_full_unstemmed | Data mining and market intelligence for optimal marketing returns Susan Chiu ; Domingo Tavella |
| title_short | Data mining and market intelligence for optimal marketing returns |
| title_sort | data mining and market intelligence for optimal marketing returns |
| topic | Marketingpolitik / Marktforschung / Data Mining Marketingforschung (DE-588)4200055-5 gnd Data Mining (DE-588)4428654-5 gnd Business Intelligence (DE-588)4588307-5 gnd Marketingaudit (DE-588)4114516-1 gnd |
| topic_facet | Marketingpolitik / Marktforschung / Data Mining Marketingforschung Data Mining Business Intelligence Marketingaudit |
| url | http://www.sciencedirect.com/science/book/9780750682343 http://www.gbv.de/dms/zbw/563410981.pdf |
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