Advertising law: marketing law and commercial freedom of expression
En af de vigtigste forudsætninger for den moderne markedsøkonomi er at erhvervsdrivende, der er involveret i handel bør have ret til at informere markedet om de varer og tjenesteydelser, de tilbyder. Denne ret til at foretage kommerciel kommunikation, herunder reklame, er grundlæggende for god forre...
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| Format: | Book |
| Language: | English |
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København
DJØF Publ.
2013
|
| Summary: | En af de vigtigste forudsætninger for den moderne markedsøkonomi er at erhvervsdrivende, der er involveret i handel bør have ret til at informere markedet om de varer og tjenesteydelser, de tilbyder. Denne ret til at foretage kommerciel kommunikation, herunder reklame, er grundlæggende for god forretningsskik og konkurrencen. Reguleringen af reklame er derfor af stor betydning, både økonomisk og juridisk. Retten til at annoncere er en del af retten til at udøve en forretning, og derfor én af vores mest grundlæggende juridiske rettigheder |
| Item Description: | PART I. CONCERNING THE SUBJECT Chapter 1. Advertising Law and commercial freedom of expression -- The subject Chapter 2. The General Principles of Advertising Law Chapter 3. Commercial freedom of expression Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression -- General principles PART II. ADVERTISING LAW AND COMMERCIAL SPEECH Chapter 5. Misleading advertising -- Commercial freedom of expression and Consumers Chapter 6. Comparative, unfair and disparaging advertising -- Commercial freedom of expression and competitors Chapter 7. Commercial freedom of expression and the public Interest Chapter 8. Cross-border aspects -- the internet and the free movement of advertising Chapter 9. Should commercial expression be covered by protection of freedom of expression? -- Bibliography Index |
| Physical Description: | 565 S. |
Staff View
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| 500 | |a PART I. CONCERNING THE SUBJECT Chapter 1. Advertising Law and commercial freedom of expression -- The subject Chapter 2. The General Principles of Advertising Law Chapter 3. Commercial freedom of expression Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression -- General principles PART II. ADVERTISING LAW AND COMMERCIAL SPEECH Chapter 5. Misleading advertising -- Commercial freedom of expression and Consumers Chapter 6. Comparative, unfair and disparaging advertising -- Commercial freedom of expression and competitors Chapter 7. Commercial freedom of expression and the public Interest Chapter 8. Cross-border aspects -- the internet and the free movement of advertising Chapter 9. Should commercial expression be covered by protection of freedom of expression? -- Bibliography Index | ||
| 520 | |a En af de vigtigste forudsætninger for den moderne markedsøkonomi er at erhvervsdrivende, der er involveret i handel bør have ret til at informere markedet om de varer og tjenesteydelser, de tilbyder. Denne ret til at foretage kommerciel kommunikation, herunder reklame, er grundlæggende for god forretningsskik og konkurrencen. Reguleringen af reklame er derfor af stor betydning, både økonomisk og juridisk. Retten til at annoncere er en del af retten til at udøve en forretning, og derfor én af vores mest grundlæggende juridiske rettigheder | ||
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| spelling | Heide-Jørgensen, Caroline Verfasser aut Advertising law marketing law and commercial freedom of expression København DJØF Publ. 2013 565 S. txt rdacontent n rdamedia nc rdacarrier PART I. CONCERNING THE SUBJECT Chapter 1. Advertising Law and commercial freedom of expression -- The subject Chapter 2. The General Principles of Advertising Law Chapter 3. Commercial freedom of expression Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression -- General principles PART II. ADVERTISING LAW AND COMMERCIAL SPEECH Chapter 5. Misleading advertising -- Commercial freedom of expression and Consumers Chapter 6. Comparative, unfair and disparaging advertising -- Commercial freedom of expression and competitors Chapter 7. Commercial freedom of expression and the public Interest Chapter 8. Cross-border aspects -- the internet and the free movement of advertising Chapter 9. Should commercial expression be covered by protection of freedom of expression? -- Bibliography Index En af de vigtigste forudsætninger for den moderne markedsøkonomi er at erhvervsdrivende, der er involveret i handel bør have ret til at informere markedet om de varer og tjenesteydelser, de tilbyder. Denne ret til at foretage kommerciel kommunikation, herunder reklame, er grundlæggende for god forretningsskik og konkurrencen. Reguleringen af reklame er derfor af stor betydning, både økonomisk og juridisk. Retten til at annoncere er en del af retten til at udøve en forretning, og derfor én af vores mest grundlæggende juridiske rettigheder |
| spellingShingle | Heide-Jørgensen, Caroline Advertising law marketing law and commercial freedom of expression |
| title | Advertising law marketing law and commercial freedom of expression |
| title_auth | Advertising law marketing law and commercial freedom of expression |
| title_exact_search | Advertising law marketing law and commercial freedom of expression |
| title_full | Advertising law marketing law and commercial freedom of expression |
| title_fullStr | Advertising law marketing law and commercial freedom of expression |
| title_full_unstemmed | Advertising law marketing law and commercial freedom of expression |
| title_short | Advertising law |
| title_sort | advertising law marketing law and commercial freedom of expression |
| title_sub | marketing law and commercial freedom of expression |
| work_keys_str_mv | AT heidejørgensencaroline advertisinglawmarketinglawandcommercialfreedomofexpression |