Advertising law marketing law and commercial freedom of expression - Heide-Jørgensen, Caroline (DJØF Publ., 2013)
PART I. CONCERNING THE SUBJECT Chapter 1. Advertising Law and commercial freedom of expression -- The subject Chapter 2. The General Principles of Advertising Law Chapter 3. Commercial freedom of expression Chapter 4. The challenge to the regulation of advertising from commercial freedom of expression -- General principles PART II. ADVERTISING LAW AND COMMERCIAL SPEECH Chapter 5. Misleading advertising -- Commercial freedom of expression and Consumers Chapter 6. Comparative, unfair and disparaging advertising -- Commercial freedom of expression and competitors Chapter 7. Commercial freedom of expression and the public Interest Chapter 8. Cross-border aspects -- the internet and the free movement of advertising Chapter 9. Should commercial expression be covered by protection of freedom of expression? -- Bibliography Index