Communication in responsible business: strategies, concepts, and cases
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2012
|
| Edition: | 1st ed |
| Series: | 2012 digital library
Corporate communication collection |
| Subjects: | |
| Item Description: | Part of: 2012 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (p. 165-180) and index Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities |
| Physical Description: | 1 electronic text (185 p.) |
| ISBN: | 9781606493250 9781606493243 |
Staff View
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| 500 | |a Includes bibliographical references (p. 165-180) and index | ||
| 500 | |a Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities | ||
| 505 | 0 | |a 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index | |
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Record in the Search Index
| _version_ | 1804150155398610944 |
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| any_adam_object | |
| author | Conaway, Roger N. |
| author_facet | Conaway, Roger N. |
| author_role | aut |
| author_sort | Conaway, Roger N. |
| author_variant | r n c rn rnc |
| building | Verbundindex |
| bvnumber | BV040869518 |
| collection | ZDB-38-EBR |
| contents | 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index |
| ctrlnum | (OCoLC)808991410 (DE-599)BVBBV040869518 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV040869518 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:26Z |
| institution | BVB |
| isbn | 9781606493250 9781606493243 |
| language | English |
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| publisher | Business Expert Press |
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| spelling | Conaway, Roger N. Verfasser aut Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2012 1 electronic text (185 p.) txt rdacontent c rdamedia cr rdacarrier 2012 digital library Corporate communication collection Part of: 2012 digital library. - Mode of access: World Wide Web. - System requirements: Adobe Acrobat reader Includes bibliographical references (p. 165-180) and index Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index Business communication Social responsibility of business Kommunikation (DE-588)4031883-7 gnd rswk-swf Imagepolitik (DE-588)4343856-8 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s Imagepolitik (DE-588)4343856-8 s Corporate Social Responsibility (DE-588)7697760-2 s 1\p DE-604 Laasch, Oliver Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Conaway, Roger N. Communication in responsible business strategies, concepts, and cases 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index Business communication Social responsibility of business Kommunikation (DE-588)4031883-7 gnd Imagepolitik (DE-588)4343856-8 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4343856-8 (DE-588)7697760-2 (DE-588)4061963-1 |
| title | Communication in responsible business strategies, concepts, and cases |
| title_auth | Communication in responsible business strategies, concepts, and cases |
| title_exact_search | Communication in responsible business strategies, concepts, and cases |
| title_full | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_fullStr | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_full_unstemmed | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_short | Communication in responsible business |
| title_sort | communication in responsible business strategies concepts and cases |
| title_sub | strategies, concepts, and cases |
| topic | Business communication Social responsibility of business Kommunikation (DE-588)4031883-7 gnd Imagepolitik (DE-588)4343856-8 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Business communication Social responsibility of business Kommunikation Imagepolitik Corporate Social Responsibility Unternehmen |
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