Linoff, G., & Berry, M. J. A. (2011). Data mining techniques: For marketing, sales, and customer relationship management (3rd ed.). Wiley Pub., Inc.
Chicago Style (17th ed.) CitationLinoff, Gordon, and Michael J. A. Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 3rd ed. Indianapolis, Ind: Wiley Pub., Inc, 2011.
MLA (9th ed.) CitationLinoff, Gordon, and Michael J. A. Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 3rd ed. Wiley Pub., Inc, 2011.
Warning: These citations may not always be 100% accurate.