Marketing plans for services: a complete guide
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, U.K.
Wiley
2011
|
| Edition: | 3rd ed |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (xv, 495 p.) |
| ISBN: | 9780470979099 9781119951865 |
Staff View
MARC
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| 245 | 1 | 0 | |a Marketing plans for services |b a complete guide |c Malcolm McDonald, Pennie Frow and Adrian Payne |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a Chichester, U.K. |b Wiley |c 2011 | |
| 300 | |a 1 Online-Ressource (xv, 495 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 533 | |a Online-Ausgabe |n Available via World Wide Web | ||
| 534 | |c 2011 | ||
| 650 | 4 | |a Service industries / Marketing | |
| 650 | 4 | |a Service industries / Planning | |
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| 700 | 1 | |a Payne, Adrian |e Sonstige |0 (DE-588)170783405 |4 oth | |
| 776 | 0 | 8 | |i Reproduktion von |a McDonald, Malcolm |t Marketing plans for services |d 2011 |
| 912 | |a ZDB-38-EBR | ||
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Record in the Search Index
| _version_ | 1804150154970791936 |
|---|---|
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| author_facet | McDonald, Malcolm 1938- |
| author_role | aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV040867887 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)758387251 (DE-599)BVBBV040867887 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV040867887 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:25Z |
| institution | BVB |
| isbn | 9780470979099 9781119951865 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025847777 |
| oclc_num | 758387251 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xv, 495 p.) |
| psigel | ZDB-38-EBR |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing plans for services a complete guide Malcolm McDonald, Pennie Frow and Adrian Payne 3rd ed Chichester, U.K. Wiley 2011 1 Online-Ressource (xv, 495 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Available via World Wide Web 2011 Service industries / Marketing Service industries / Planning Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Frow, Pennie Sonstige (DE-588)1071735365 oth Payne, Adrian Sonstige (DE-588)170783405 oth Reproduktion von McDonald, Malcolm Marketing plans for services 2011 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Marketing plans for services a complete guide Service industries / Marketing Service industries / Planning Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012181-1 |
| title | Marketing plans for services a complete guide |
| title_auth | Marketing plans for services a complete guide |
| title_exact_search | Marketing plans for services a complete guide |
| title_full | Marketing plans for services a complete guide Malcolm McDonald, Pennie Frow and Adrian Payne |
| title_fullStr | Marketing plans for services a complete guide Malcolm McDonald, Pennie Frow and Adrian Payne |
| title_full_unstemmed | Marketing plans for services a complete guide Malcolm McDonald, Pennie Frow and Adrian Payne |
| title_short | Marketing plans for services |
| title_sort | marketing plans for services a complete guide |
| title_sub | a complete guide |
| topic | Service industries / Marketing Service industries / Planning Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| topic_facet | Service industries / Marketing Service industries / Planning Marketing Dienstleistungsbetrieb |
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