Marketing plans for services: a complete guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, U.K.
Wiley
2011
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xv, 495 p.) |
| ISBN: | 9780470979099 9781119951865 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV040867887 | ||
| 003 | DE-604 | ||
| 005 | 20221220 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 130311s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9780470979099 |9 978-0-470-97909-9 | ||
| 020 | |a 9781119951865 |9 978-1-119-95186-5 | ||
| 035 | |a (OCoLC)758387251 | ||
| 035 | |a (DE-599)BVBBV040867887 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/02 |2 23 | |
| 100 | 1 | |a McDonald, Malcolm |d 1938- |e Verfasser |0 (DE-588)118107585 |4 aut | |
| 245 | 1 | 0 | |a Marketing plans for services |b a complete guide |c Malcolm McDonald, Pennie Frow and Adrian Payne |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a Chichester, U.K. |b Wiley |c 2011 | |
| 300 | |a 1 Online-Ressource (xv, 495 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 533 | |a Online-Ausgabe |n Available via World Wide Web | ||
| 534 | |c 2011 | ||
| 650 | 4 | |a Service industries / Marketing | |
| 650 | 4 | |a Service industries / Planning | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Frow, Pennie |e Sonstige |0 (DE-588)1071735365 |4 oth | |
| 700 | 1 | |a Payne, Adrian |e Sonstige |0 (DE-588)170783405 |4 oth | |
| 776 | 0 | 8 | |i Reproduktion von |a McDonald, Malcolm |t Marketing plans for services |d 2011 |
| 912 | |a ZDB-38-EBR | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025847777 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804150154970791936 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm 1938- |
| author_GND | (DE-588)118107585 (DE-588)1071735365 (DE-588)170783405 |
| author_facet | McDonald, Malcolm 1938- |
| author_role | aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV040867887 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)758387251 (DE-599)BVBBV040867887 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV040867887 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:25Z |
| institution | BVB |
| isbn | 9780470979099 9781119951865 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025847777 |
| oclc_num | 758387251 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xv, 495 p.) |
| psigel | ZDB-38-EBR |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing plans for services a complete guide Malcolm McDonald, Pennie Frow and Adrian Payne 3rd ed Chichester, U.K. Wiley 2011 1 Online-Ressource (xv, 495 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Online-Ausgabe Available via World Wide Web 2011 Service industries / Marketing Service industries / Planning Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Marketing (DE-588)4037589-4 s 1\p DE-604 Frow, Pennie Sonstige (DE-588)1071735365 oth Payne, Adrian Sonstige (DE-588)170783405 oth Reproduktion von McDonald, Malcolm Marketing plans for services 2011 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Marketing plans for services a complete guide Service industries / Marketing Service industries / Planning Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012181-1 |
| title | Marketing plans for services a complete guide |
| title_auth | Marketing plans for services a complete guide |
| title_exact_search | Marketing plans for services a complete guide |
| title_full | Marketing plans for services a complete guide Malcolm McDonald, Pennie Frow and Adrian Payne |
| title_fullStr | Marketing plans for services a complete guide Malcolm McDonald, Pennie Frow and Adrian Payne |
| title_full_unstemmed | Marketing plans for services a complete guide Malcolm McDonald, Pennie Frow and Adrian Payne |
| title_short | Marketing plans for services |
| title_sort | marketing plans for services a complete guide |
| title_sub | a complete guide |
| topic | Service industries / Marketing Service industries / Planning Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd |
| topic_facet | Service industries / Marketing Service industries / Planning Marketing Dienstleistungsbetrieb |
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