APA (7th ed.) Citation

McDonald, M. (2011). Marketing plans for services: A complete guide (3rd ed.). Wiley.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Marketing Plans for Services: A Complete Guide. 3rd ed. Chichester, U.K: Wiley, 2011.

MLA (9th ed.) Citation

McDonald, Malcolm. Marketing Plans for Services: A Complete Guide. 3rd ed. Wiley, 2011.

Warning: These citations may not always be 100% accurate.