Advertising and the mind of the consumer: what works, what doesn't and why
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Sydney
Allen & Unwin
2009
|
| Edition: | Rev. 3rd international ed |
| Subjects: | |
| Item Description: | Includes bibliographical references |
| Physical Description: | 1 Online-Ressource (xii, 366 p) |
| ISBN: | 9781741755992 |
Staff View
MARC
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| 250 | |a Rev. 3rd international ed | ||
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| 300 | |a 1 Online-Ressource (xii, 366 p) | ||
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| 650 | 4 | |a Advertising / Psychological aspects | |
| 650 | 4 | |a Consumer behavior | |
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Record in the Search Index
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| any_adam_object | |
| author | Sutherland, Max |
| author_facet | Sutherland, Max |
| author_role | aut |
| author_sort | Sutherland, Max |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV040866577 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)646804424 (DE-599)BVBBV040866577 |
| dewey-full | 659.1019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1019 |
| dewey-search | 659.1019 |
| dewey-sort | 3659.1019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. 3rd international ed |
| format | Electronic eBook |
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| id | DE-604.BV040866577 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:25Z |
| institution | BVB |
| isbn | 9781741755992 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025846467 |
| oclc_num | 646804424 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xii, 366 p) |
| psigel | ZDB-38-EBR |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Allen & Unwin |
| record_format | marc |
| spelling | Sutherland, Max Verfasser aut Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland Rev. 3rd international ed Sydney Allen & Unwin 2009 1 Online-Ressource (xii, 366 p) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Online-Ausgabe Available via World Wide Web Psychologie Advertising / Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Reproduktion von Sutherland, Max Advertising and the mind of the consumer 2009 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sutherland, Max Advertising and the mind of the consumer what works, what doesn't and why Psychologie Advertising / Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4140889-5 |
| title | Advertising and the mind of the consumer what works, what doesn't and why |
| title_auth | Advertising and the mind of the consumer what works, what doesn't and why |
| title_exact_search | Advertising and the mind of the consumer what works, what doesn't and why |
| title_full | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_fullStr | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_full_unstemmed | Advertising and the mind of the consumer what works, what doesn't and why Max Sutherland |
| title_short | Advertising and the mind of the consumer |
| title_sort | advertising and the mind of the consumer what works what doesn t and why |
| title_sub | what works, what doesn't and why |
| topic | Psychologie Advertising / Psychological aspects Consumer behavior Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologie Advertising / Psychological aspects Consumer behavior Werbepsychologie |
| work_keys_str_mv | AT sutherlandmax advertisingandthemindoftheconsumerwhatworkswhatdoesntandwhy |