Sutherland, M. (2009). Advertising and the mind of the consumer: What works, what doesn't and why (Rev. 3rd international ed.). Allen & Unwin.
Chicago-Zitierstil (17. Ausg.)Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. Rev. 3rd international ed. Sydney: Allen & Unwin, 2009.
MLA-Zitierstil (9. Ausg.)Sutherland, Max. Advertising and the Mind of the Consumer: What Works, What Doesn't and Why. Rev. 3rd international ed. Allen & Unwin, 2009.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.