APA (7th ed.) Citation

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM (1. publ.). Cambridge Univ. Press.

Chicago Style (17th ed.) Citation

Payne, Adrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. 1. publ. Cambridge [u.a.]: Cambridge Univ. Press, 2013.

MLA (9th ed.) Citation

Payne, Adrian, and Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. 1. publ. Cambridge Univ. Press, 2013.