APA-Zitierstil (7. Ausg.)

Payne, A., & Frow, P. (2013). Strategic customer management: Integrating relationship marketing and CRM (1. publ.). Cambridge Univ. Press.

Chicago-Zitierstil (17. Ausg.)

Payne, Adrian, und Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. 1. publ. Cambridge [u.a.]: Cambridge Univ. Press, 2013.

MLA-Zitierstil (9. Ausg.)

Payne, Adrian, und Pennie Frow. Strategic Customer Management: Integrating Relationship Marketing and CRM. 1. publ. Cambridge Univ. Press, 2013.