Analyzing the social web:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam [u.a.]
Morgan Kaufmann
2013
|
| Edition: | 1. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXVI, 264 S. Ill., graph. Darst. |
| ISBN: | 9780124055315 |
Staff View
MARC
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| 100 | 1 | |a Golbeck, Jennifer |e Verfasser |0 (DE-588)135999049 |4 aut | |
| 245 | 1 | 0 | |a Analyzing the social web |c Jennifer Golbeck |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Morgan Kaufmann |c 2013 | |
| 300 | |a XXVI, 264 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Netzwerkanalyse |g Soziologie |0 (DE-588)4205975-6 |2 gnd |9 rswk-swf |
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Record in the Search Index
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|---|---|
| adam_text | Brief
Table of Contents
List of Figures
........................................................................................................xv
Acknowledgments
.................................................................................................xxi
Foreword
.............................................................................................................xxiii
Preface
...................................................................................................................xxv
CHAPTER
1
Introduction
..............................................................................
ι
CHAPTER
2
Nodes, Edges, and Network Measures
...........................9
CHAPTER
3
Network Structure and Measures
...................................25
CHAPTER
4
Network Visualization
.........................................................45
CHAPTERS Tie Strength
............................................................................63
CHAPTER
6
Trust
..........................................................................................75
CHAPTER
7
Understanding Structure Through User
Attributes and Behavior
......................................................91
CHAPTER
8
Building Networks
..............................................................107
CHAPTER
9
Entity Resolution and Link Prediction
.........................125
CHAPTER
10
Propagation in Networks
.................................................151
CHAPTER
11
Community-Maintained Resources
..............................169
CHAPTER
12
Location-Based Social Interaction
..............................179
CHAPTER
13
Social Information Filtering
............................................191
CHAPTER
14
Social Media in the Public Sector
..............................
203
CHAPTER
15
Business Use of Social Media
......................................213
CHAPTER
16
Privacy
...................................................................................223
VII
viii
Brief
Table
of Contents
CHAPTER
17
Case Study: Social Network Strategies for
Surviving the Zombie Apocalypse
237
References
.............................................................................................................249
Glossary
................................................................................................................255
Index
......................................................................................................................259
Table
of Contents
List of Figures
..........................................................................................................xv
Acknowledgments
..................................................................................................xxi
Foreword
..............................................................................................................xxiii
Preface
...................................................................................................................xxv
CHAPTER
1
Introduction
.................................................................................
ι
Analyzing the social web
...............................................................2
A brief history of the social web
...................................................3
Websites discussed
.........................................................................4
Tools used
.......................................................................................5
Exercises
.........................................................................................6
CHAPTER
2
Nodes, Edges, and Network Measures
.............................9
Basics of network structure
............................................................9
Representing networks
.................................................................13
Adjacency lists
..........................................................................13
Adjacency matrix
.....................................................................14
XML and standard formats
......................................................16
Basic network structures and properties
......................................17
Subnetworks
.............................................................................17
Paths and connectedness
..........................................................20
Exercises
.......................................................................................21
CHAPTER
3
Network Structure and Measures
.....................................25
Describing nodes and edges
.........................................................25
Centralny
..................................................................................26
Describing networks
.....................................................................31
Degree distribution
...................................................................31
Density
......................................................................................31
Connectivity
..............................................................................36
Centralization
............................................................................36
Small worlds
.............................................................................38
Exercises
.......................................................................................42
CHAPTER
4
Network Visualization
...........................................................45
Graph layout
.................................................................................45
Random layout
..........................................................................48
Circular layout
..........................................................................48
IX
Table
of Contents
Grid layout
................................................................................
49
Force-directed layout
................................................................
^
Y
і
fan
Hu
layout
........................................................................50
Harel-Koren fast multiscalc layout
..........................................50
Other layouts
............................................................................51
Visualizing network features
........................................................■ -
Labels
........................................................................................53
Size, shape, and color
...............................................................53
Larger graph properties
............................................................55
Scale issues
...................................................................................55
Density
......................................................................................56
Filtering for visual patterns
......................................................57
Graph simplification
.................................................................58
Exercises
.......................................................................................61
CHAPTER
5
Tie Strength
..............................................................................63
The role of tie strength
.................................................................64
Measuring tie strength
..................................................................66
Tie strength and network structure
..............................................68
Tie strength and network propagation
.........................................71
Exercises
.......................................................................................72
CHAPTER
6
Trust
............................................................................................75
Defining trust
................................................................................75
Nuances of trust
............................................................................76
Development of trust
................................................................77
Asymmetry
...............................................................................77
Context and time
......................................................................78
Measuring trust
.............................................................................78
Propensity to trust
.....................................................................78
Trust in others
...........................................................................74
Trust in social media
....................................................................81
Inferring trust
............................................... 82
Network-based inference
..............................................................83
Similarity-based trust inference
...................................................85
Exercises
........................................... 86
CHAPTER
7
Understanding Structure Through User
Attributes and Behavior
91
Analyzing attributes and behavior
...............................................95
Analyzing content
.......................... %
Example analysis
...................... ..97
Table
of Contents
XI
Case study: Identifying user roles
.........................................98
Exercises
..................................................................................102
CHAPTER
8
Building Networks
..............................................................107
Modeling networks
..................................................................107
Defining nodes
.....................................................................107
Node selection
.....................................................................108
Defining edges
.....................................................................109
Examples
..............................................................................110
Case study: The Enron email network
................................111
Sampling methods
...................................................................113
Random sampling
................................................................114
Snowball sampling
...............................................................115
Egocentric network analysis
....................................................117
Exercises
..................................................................................120
CHAPTER
9
Entity Resolution and Link Prediction
.........................125
Link prediction
........................................................................125
Mathematical notation
.........................................................128
Computing score
..................................................................129
Advanced link prediction techniques
..................................134
Entity resolution
......................................................................134
Scoring techniques
...............................................................136
Incorporating network data
......................................................138
More sophisticated entity resolution
...................................139
Link prediction: Case study
—
Friend recommendation
..........141
Entity resolution: Case study
—
Finding duplicate accounts
......143
Conclusion
...............................................................................144
Exercises
..................................................................................145
CHAPTER
10
Propagation in Networks
.................................................
ш
Epidemic models
.....................................................................151
Threshold models
.....................................................................152
The firefighter problem
...........................................................154
Stochastic models
....................................................................156
Applications of epidemic models to social media
..................165
Exercises
..................................................................................165
CHAPTER
11
Community-Maintained Resources
..............................169
Supporting technologies for community-maintained
resources
..................................................................................169
Wikis
....................................................................................170
XII
Table of
Contents
Message boards
.................................................................... 70
Repositories
.......................................................................... 71
User motivations
......................................................................171
User Motivation
—
case study: Wikipedia
...........................172
Site maintenance
—
case study: Geocaching
........................174
Maintenance
.........................................................................176
Exercises
..................................................................................177
CHAPTER
12
Location-Based Social Interaction
П9
Location technology
................................................................
1
79
User-posted location data
....................................................179
Estimating location data via IP address
..............................179
GPS location data
................................................................180
Mobile location sharing
...........................................................181
Location-based social media analysis
.....................................182
Location-based analysis of offline events
...........................184
Fires
......................................................................................184
Crowdsourced crisis information
........................................186
Marketing
.............................................................................186
Privacy and location-based social media
................................186
Conclusions
..............................................................................187
Exercises
..................................................................................188
CHAPTER
13
Social Information Filtering
191
Social sharing and social filtering
...........................................191
Automated recommender systems
...........................................192
Traditional recommender systems
.......................................192
Social recommender systems
..............................................194
Case study: Reddit voting system
...........................................194
Case study: Trust-based movie recommendations
..................196
Conclusions
............................................. .... 198
Exercises
.................................................. 199
CHAPTER
14
Social Media in the Public Sector
юз
Analyzing public-sector social media
.....................................203
Analyzing individual users
..................................................203
Case study: Social media to solve an attempted child
abduction
............................. 204
Case study: Congressional use of twitter
................................206
Case study: Predicting elections and astroturfing
...................209
Exercises
.................................. ->]
ι
Table
of Contents
XIII
CHAPTER
15
Business Use of Social Media
......................................213
Measuring success
...................................................................213
Broadcast example: Will it Blend? Marketing campaign
......216
Interaction and monitoring example: Zappos customer
service
......................................................................................218
Social media failure example: Celeb boutique and the NRA....219
Conclusions
..............................................................................220
Exercises
..................................................................................220
CHAPTER
16
Privacy
...................................................................................223
Privacy policies and settings
...................................................224
Privacy settings
....................................................................224
Privacy policies
....................................................................225
Aggregation and data mining
..................................................229
Deanonymization
.................................................................229
Inferring data
.......................................................................230
Data mining
.........................................................................230
Data ownership and maintaining privacy online
....................231
Respecting privacy in social media analysis
..........................232
Exercises
..................................................................................234
CHAPTER
17
Case Study: Social Network Strategies for
Surviving the Zombie Apocalypse
................................237
Introduction
..............................................................................237
The zombies are coming
.....................................................237
Related work and background of the zombie apocalypse
......237
Network strategies for the individual: Avoiding infection
.....239
Tie strength
..........................................................................239
Network structure
................................................................240
Network strategies for the government: Stopping
the spread
.................................................................................241
Network strategies for the individual: Obtaining
information
...............................................................................243
Network strategies for the government: Information
sharing
......................................................................................244
Exercises
..................................................................................246
References
..............................................................................................................249
Glossary
.................................................................................................................255
Index
......................................................................................................................259
|
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| isbn | 9780124055315 |
| language | English |
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| spelling | Golbeck, Jennifer Verfasser (DE-588)135999049 aut Analyzing the social web Jennifer Golbeck 1. ed. Amsterdam [u.a.] Morgan Kaufmann 2013 XXVI, 264 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Social Media (DE-588)4639271-3 gnd rswk-swf Netzwerkanalyse Soziologie (DE-588)4205975-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Social Media (DE-588)4639271-3 s Netzwerkanalyse Soziologie (DE-588)4205975-6 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025778986&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Golbeck, Jennifer Analyzing the social web Social Media (DE-588)4639271-3 gnd Netzwerkanalyse Soziologie (DE-588)4205975-6 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4205975-6 (DE-588)4123623-3 |
| title | Analyzing the social web |
| title_auth | Analyzing the social web |
| title_exact_search | Analyzing the social web |
| title_full | Analyzing the social web Jennifer Golbeck |
| title_fullStr | Analyzing the social web Jennifer Golbeck |
| title_full_unstemmed | Analyzing the social web Jennifer Golbeck |
| title_short | Analyzing the social web |
| title_sort | analyzing the social web |
| topic | Social Media (DE-588)4639271-3 gnd Netzwerkanalyse Soziologie (DE-588)4205975-6 gnd |
| topic_facet | Social Media Netzwerkanalyse Soziologie Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025778986&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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