Holdings: International marketing

International marketing:

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Bibliographic Details
Main Authors:	Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author)
Format:	Book
Language:	English
Published:	New York, NY McGraw-Hill/Irwin 2013
Edition:	16. ed.
Subjects:	Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Marketing Lehrbuch
Online Access:	Ausführliche Beschreibung/Online-Service
Item Description:	Includes index
Physical Description:	XXXII, 638 S. Ill., graph. Darst., Kt.
ISBN:	9780073529974 0073529974

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MARC


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Record in the Search Index

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spelling	Cateora, Philip R. Verfasser (DE-588)170039285 aut International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham 16. ed. New York, NY McGraw-Hill/Irwin 2013 XXXII, 638 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Includes index Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Gilly, Mary C. Verfasser (DE-588)170600246 aut Graham, John L. Verfasser (DE-588)170371573 aut text/html http://highered.mheducation.com/sites/0073529974/information_center_view0/index.html Ausführliche Beschreibung/Online-Service 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Cateora, Philip R. Gilly, Mary C. Graham, John L. International marketing Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4123623-3
title	International marketing
title_auth	International marketing
title_exact_search	International marketing
title_full	International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham
title_fullStr	International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham
title_full_unstemmed	International marketing Philip R. Cateora ; Mary C. Gilly ; John L. Graham
title_short	International marketing
title_sort	international marketing
topic	Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Marketing Lehrbuch
url	http://highered.mheducation.com/sites/0073529974/information_center_view0/index.html
work_keys_str_mv	AT cateoraphilipr internationalmarketing AT gillymaryc internationalmarketing AT grahamjohnl internationalmarketing

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