Mobilized marketing: how to drive sales, engagement, and loyalty through mobile devices
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2012
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes index "Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"-- |
| Beschreibung: | 1 Online-Ressource (XVII, 206 S.) |
| ISBN: | 9781118243268 9781118287057 |
Internformat
MARC
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| 008 | 130227s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118243268 |c Print |9 978-1-118-24326-8 | ||
| 020 | |a 9781118287057 |c Online |9 978-1-118-28705-7 | ||
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| 082 | 0 | |a 658.8/72 |2 23 | |
| 100 | 1 | |a Hasen, Jeff |d 1958- |e Verfasser |0 (DE-588)1022636170 |4 aut | |
| 245 | 1 | 0 | |a Mobilized marketing |b how to drive sales, engagement, and loyalty through mobile devices |c Jeff Hasen |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
| 300 | |a 1 Online-Ressource (XVII, 206 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a "Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"-- | ||
| 505 | 0 | |a pt. 1. The early years -- pt. 2. The present -- pt. 3. The future | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Mobile commerce | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Cell phone advertising | |
| 912 | |a ZDB-38-EBR | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025762890 | ||
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Datensatz im Suchindex
| _version_ | 1804150114098348032 |
|---|---|
| any_adam_object | |
| author | Hasen, Jeff 1958- |
| author_GND | (DE-588)1022636170 |
| author_facet | Hasen, Jeff 1958- |
| author_role | aut |
| author_sort | Hasen, Jeff 1958- |
| author_variant | j h jh |
| building | Verbundindex |
| bvnumber | BV040784641 |
| collection | ZDB-38-EBR |
| contents | pt. 1. The early years -- pt. 2. The present -- pt. 3. The future |
| ctrlnum | (ZDB-30-PQE)ebr10630628 (OCoLC)795320662 (DE-599)BVBBV040784641 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV040784641 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:33:46Z |
| institution | BVB |
| isbn | 9781118243268 9781118287057 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025762890 |
| oclc_num | 795320662 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (XVII, 206 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Hasen, Jeff 1958- Verfasser (DE-588)1022636170 aut Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices Jeff Hasen Hoboken, N.J. Wiley 2012 1 Online-Ressource (XVII, 206 S.) txt rdacontent c rdamedia cr rdacarrier Includes index "Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts--why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights"-- pt. 1. The early years -- pt. 2. The present -- pt. 3. The future Telemarketing Mobile commerce Internet marketing Cell phone advertising |
| spellingShingle | Hasen, Jeff 1958- Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices pt. 1. The early years -- pt. 2. The present -- pt. 3. The future Telemarketing Mobile commerce Internet marketing Cell phone advertising |
| title | Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices |
| title_auth | Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices |
| title_exact_search | Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices |
| title_full | Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices Jeff Hasen |
| title_fullStr | Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices Jeff Hasen |
| title_full_unstemmed | Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices Jeff Hasen |
| title_short | Mobilized marketing |
| title_sort | mobilized marketing how to drive sales engagement and loyalty through mobile devices |
| title_sub | how to drive sales, engagement, and loyalty through mobile devices |
| topic | Telemarketing Mobile commerce Internet marketing Cell phone advertising |
| topic_facet | Telemarketing Mobile commerce Internet marketing Cell phone advertising |
| work_keys_str_mv | AT hasenjeff mobilizedmarketinghowtodrivesalesengagementandloyaltythroughmobiledevices |