Facebook marketing for dummies - Haydon, John; Dunay, Paul; Krueger, Richard (John Wiley, 2012)
Rev. ed. of: Facebook marketing for dummies / Paul Dunay and Richard Krieger. 2nd ed. c2011. - Includes index
Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign