APA (7th ed.) Citation

Brooke, M. Z., & Mills, W. R. (2003). New product development: Successful innovation in the marketplace. International Business Press.

Chicago Style (17th ed.) Citation

Brooke, Michael Z., and William R. Mills. New Product Development: Successful Innovation in the Marketplace. New York: International Business Press, 2003.

MLA (9th ed.) Citation

Brooke, Michael Z., and William R. Mills. New Product Development: Successful Innovation in the Marketplace. International Business Press, 2003.