APA-Zitierstil (7. Ausg.)

Brooke, M. Z., & Mills, W. R. (2003). New product development: Successful innovation in the marketplace. International Business Press.

Chicago-Zitierstil (17. Ausg.)

Brooke, Michael Z., und William R. Mills. New Product Development: Successful Innovation in the Marketplace. New York: International Business Press, 2003.

MLA-Zitierstil (9. Ausg.)

Brooke, Michael Z., und William R. Mills. New Product Development: Successful Innovation in the Marketplace. International Business Press, 2003.