Economics of strategy:
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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Hoboken, NJ [u.a.]
Wiley
2013
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| Edition: | 6. ed., internat. student version |
| Subjects: | |
| Online Access: | Ausführliche Beschreibung Inhaltsverzeichnis |
| Physical Description: | XX, 534 S. graph. Darst. |
| ISBN: | 1118319184 9781118319185 |
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MARC
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| 245 | 1 | 0 | |a Economics of strategy |c David Besanko ; David Dranove ; Mark Shanley ; Scott Schaefer |
| 250 | |a 6. ed., internat. student version | ||
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| 300 | |a XX, 534 S. |b graph. Darst. | ||
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| 653 | |a Strategic planning |a Economic aspects | ||
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Record in the Search Index
| _version_ | 1820240366157168640 |
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| adam_text |
IMAGE 1
CONTENTS
INTRODUCTION: STRATEGY AND ECONOMICS 1 WHY STUDY STRATEGY? 1 WHY
ECONOMICS? 2 THE NEED FOR PRINCIPLES 3
SO WHAT'S THE PROBLEM? 3 FIRMS OR MARKETS? 6 A FRAMEWORK FOR STRATEGY 6
BOUNDARIES OF THE FIRM 7
MARKET AND COMPETITIVE ANALYSIS 7 POSITIONING AND DYNAMICS 7 INTERNAL
ORGANIZATION 8 THE BOOK 8
ENDNOTES 8
ECONOMICS PRIMER: BASIC PRINCIPLES 9
COSTS 10 COST FUNCTIONS 10 TOTAL COST FUNCTIONS 10 FIXED AND VARIABLE
COSTS 12
AVERAGE AND MARGINAL COST FUNCTIONS 13 THE IMPORTANCE OF THE TIME
PERIOD: LONG-RUN VERSUS SHORT-RUN COST FUNCTIONS 16 SUNK VERSUS
AVOIDABLE COSTS 18 ECONOMIC COSTS AND PROFITABILITY 19
ECONOMIC VERSUS ACCOUNTING COSTS 19 ECONOMIC PROFIT VERSUS ACCOUNTING
PROFIT 20 DEMAND AND REVENUES 20 DEMAND CURVE 20
THE PRICE ELASTICITY OF DEMAND 21 BRAND-LEVEL VERSUS INDUSTRY-LEVEL
ELASTICITIES 24 TOTAL REVENUE AND MARGINAL REVENUE FUNCTIONS 24 THEORY
OF THE FIRM: PRICING AND OUTPUT DECISIONS 26
PERFECT COMPETITION 28 GAME THEORY 31 GAMES IN MATRIX FORM AND THE
CONCEPT OF NASH EQUILIBRIUM 32 GAME TREES AND SUBGAME PERFECTION 34
CHAPTER SUMMARY 35 QUESTIONS 36 ENDNOTES 37
IX
IMAGE 2
X * CONTENTS
PART ONE: FIRM BOUNDARIES 39
1 THE POWER OF PRINCIPLES: AN HISTORICAL PERSPECTIVE 41
DOING BUSINESS IN 1840 41 BUSINESS CONDITIONS IN 1840: LIFE WITHOUT A
MODERN INFRASTRUCTURE 43 TRANSPORTATION 43 EXAMPLE 1.1: THE EMERGENCE OF
CHICAGO 44
COMMUNICATIONS 45 FINANCE 45 PRODUCTION TECHNOLOGY 46 GOVERNMENT 46
EXAMPLE 1.2: BUILDING NATIONAL INFRASTRUCTURE: CHINA AND
THE UNITED STATES 41
DOING BUSINESS IN 1910 48 BUSINESS CONDITIONS IN 1910: A "MODERN"
INFRASTRUCTURE 49 PRODUCTION TECHNOLOGY 50 TRANSPORTATION 50
COMMUNICATIONS 50 EXAMPLE 13: EVOLUTION OF THE STEEL INDUSTRY 51 FINANCE
51 GOVERNMENT 52 DOING BUSINESS TODAY S3
MODERN INFRASTRUCTURE 54 TRANSPORTATION 54 COMMUNICATIONS 54 FINANCE 54
PRODUCTION TECHNOLOGY 55
GOVERNMENT 55 INFRASTRUCTURE IN EMERGING MARKETS 56 EXAMPLE 1.4: THE
GAIZHI PRIVATIZATION PROCESS IN CHINA 56 THREE DIFFERENT WORLDS:
CONSISTENT PRINCIPLES, CHANGING CONDITIONS,
AND ADAPTIVE STRATEGIES 57 CHAPTER SUMMARY 58 QUESTIONS 58 ENDNOTES 59
2 THE HORIZONTAL BOUNDARIES OF THE FIRM 61
DEFINITIONS 61 DEFINITION OF ECONOMIES OF SCALE 61 DEFINITION OF
ECONOMIES OF SCOPE 63 SCALE ECONOMIES, INDIVISIBILITIES, AND THE
SPREADING OF FIXED COSTS 64
ECONOMIES OF SCALE DUE TO SPREADING OF PRODUCT-SPECIFIC FIXED COSTS 64
ECONOMIES OF SCALE DUE TO TRADE-OFFS AMONG ALTERNATIVE TECHNOLOGIES 65
EXAMPLE 2.1: HUB-AND-SPOKE NETWORKS AND ECONOMIES OF SCOPE IN THE
AIRLINE INDUSTRY 61
INDIVISIBILITIES ARE MORE LIKELY WHEN PRODUCTION IS CAPITAL INTENSIVE 68
EXAMPLE 2.2: THE DIVISION OF LABOR IN MEDICAL MARKETS 69 "THE DIVISION
OF LABOR IS LIMITED BY THE EXTENT OF THE MARKET" 70 SPECIAL SOURCES OF
ECONOMIES OF SCALE AND SCOPE 71
DENSITY 71 PURCHASING 71
IMAGE 3
CONTENTS * XI
ADVERTISING 72 COSTS OF SENDING MESSAGES PER POTENTIAL CONSUMER 72
ADVERTISING REACH AND UMBRELLA BRANDING 73 RESEARCH AND DEVELOPMENT 73
PHYSICAL PROPERTIES OF PRODUCTION 73 INVENTORIES 74 COMPLEMENTARITIES
AND STRATEGIC FIT 74 SOURCES OF DISECONOMIES OF SCALE 75
LABOR COSTS AND FIRM SIZE 75 SPREADING SPECIALIZED RESOURCES TOO THIN 76
BUREAUCRACY 76 ECONOMIES OF SCALE: A SUMMARY 76 THE LEARNING CURVE 77
THE CONCEPT OF THE LEARNING CURVE 77 EXPANDING OUTPUT TO OBTAIN A COST
ADVANTAGE 78 EXAMPLE 2.3: LEARNING BY DOING IN MEDICINE 19 LEARNING AND
ORGANIZATION 80
THE LEARNING CURVE VERSUS ECONOMIES OF SCALE 81 EXAMPLE 2.4: THE
PHARMACEUTICAL MERGER WAVE 82 DIVERSIFICATION 83 WHY DO FIRMS DIVERSIFY?
83
EFFICIENCY-BASED REASONS FOR DIVERSIFICATION 83 SCOPE ECONOMIES 84
EXAMPLE 2.5: APPLE: DIVERSIFYING OUTSIDE OF THE BOX 84 INTERNAL CAPITAL
MARKETS 85
PROBLEMATIC JUSTIFICATIONS FOR DIVERSIFICATION 87 DIVERSIFYING
SHAREHOLDERS' PORTFOLIOS 87 IDENTIFYING UNDERVALUED FIRMS 87 REASONS NOT
TO DIVERSIFY 88 MANAGERIAL REASONS FOR DIVERSIFICATION 88
BENEFITS TO MANAGERS FROM ACQUISITIONS 88 PROBLEMS OF CORPORATE
GOVERNANCE 89 THE MARKET FOR CORPORATE CONTROL AND RECENT CHANGES IN
CORPORATE GOVERNANCE 89
PERFORMANCE OF DIVERSIFIED FIRMS 90 EXAMPLE 2.6: HAIER-.THE WORLDS
LARGEST CONSUMER APPLIANCE AND ELECTRONICS FIRM 92
CHAPTER SUMMARY 93 QUESTIONS 94 ENDNOTES 96
3 THE VERTICAL BOUNDARIES OF THE FIRM 98
MAKE VERSUS BUY 99 UPSTREAM, DOWNSTREAM 99 EXAMPLE 3.1: A GLOBAL
PERSPECTIVE ON MERGERS FOR VERTICAL INTEGRATION 100 DEFINING BOUNDARIES
101
SOME MAKE-OR-BUY FALLACIES 102 AVOIDING PEAK PRICES 103 TYING UP
CHANNELS: VERTICAL FORECLOSURE 104 EXAMPLE 3.2: EMPLOYEE SKILLS: MAKE OR
BUY? 105 REASONS TO "BUY" 106
IMAGE 4
XII * CONTENTS
EXPLOITING SCALE AND LEARNING ECONOMIES 107 BUREAUCRACY EFFECTS:
AVOIDING AGENCY AND INFLUENCE COSTS 108 AGENCY COSTS 108 INFLUENCE COSTS
109 EXAMPLE 3.3: DISCONNECTION AT SONY 110
ORGANIZATIONAL DESIGN 111 REASONS TO "MAKE" 111 . THE ECONOMIC
FOUNDATIONS OF CONTRACTS 112 COMPLETE VERSUS INCOMPLETE CONTRACTING 112
BOUNDED RATIONALITY 113 DIFFICULTIES SPECIFYING OR MEASURING PERFORMANCE
113 ASYMMETRIC INFORMATION 114 THE ROLE OF CONTRACT LAW 114
COORDINATION OF PRODUCTION FLOWS THROUGH THE VERTICAL CHAIN 115 EXAMPLE
3.4: NIGHTMARES AT BOEING: THE 787 DREAMLINER 116 LEAKAGE OF PRIVATE
INFORMATION 117 TRANSACTIONS COSTS 118
RELATIONSHIP-SPECIFIC ASSETS 119 FORMS OF ASSET SPECIFICITY 119 THE
FUNDAMENTAL TRANSFORMATION 120 RENTS AND QUASI-RENTS 120 THE HOLDUP
PROBLEM 121 EXAMPLE 3.5: POWER BARGES 122
HOLDUP AND EX POST COOPERATION 123 THE HOLDUP PROBLEM AND TRANSACTIONS
COSTS 123 CONTRACT NEGOTIATION AND RENEGOTIATION 123 EXAMPLE 3.6: A GAME
OF CHICKEN? SPECIFICITY AND UNDERINVESTMENT IN
THE BROILER INDUSTRY 124 INVESTMENTS TO IMPROVE EX POST BARGAINING
POSITIONS 124 DISTRUST 125 REDUCED INVESTMENT 125 RECAP: FROM
RELATIONSHIP-SPECIFIC ASSETS TO TRANSACTIONS COSTS 125 SUMMARIZING
MAKE-OR-BUY DECISIONS: THE MAKE-OR-BUY DECISION
TREE 126
CHAPTER SUMMARY 127 QUESTIONS 128 ENDNOTES 130
4 INTEGRATION AND ITS ALTERNATIVES 132
WHAT DOES IT MEAN TO BE "INTEGRATED?" 132 THE PROPERTY RIGHTS THEORY OF
THE FIRM 132 ALTERNATIVE FORMS OF ORGANIZING TRANSACTIONS 133
EXAMPLE 4.1: VERTICAL INTEGRATION IN A MOUNTAIN PARADISE 135 GOVERNANCE
136 DELEGATION 136 RECAPPING PRT 137
PATH DEPENDENCE 137 MAKING THE INTEGRATION DECISION 138 TECHNICAL
EFFICIENCY VERSUS AGENCY EFFICIENCY 138 THE TECHNICAL EFFICIENCY/AGENCY
EFFICIENCY TRADE-OFF 139 EXAMPLE 4.2: GONE IN A HEARTBEAT: THE ALLEGHENY
HEALTH EDUCATION AND RESEARCH
FOUNDATION BANKRUPTCY 142
IMAGE 5
CONTENTS * XIII
REAL-WORLD EVIDENCE 142 DOUBLE MARGINALIZATION: A FINAL INTEGRATION
CONSIDERATION 144 EXAMPLE 4.3: VERTICAL INTEGRATION OF THE SALES FORCE
IN THE INSURANCE INDUSTRY 145 ALTERNATIVES TO VERTICAL INTEGRATION 146
TAPERED INTEGRATION: MAKE AND BUY 146 EXAMPLE 4.4: FRANCHISE HEAT IN
CHINA 147 FRANCHISING 148 STRATEGIC ALLIANCES AND JOINT VENTURES 148
EXAMPLE 4.5: TOYS "51" US ENTERS JAPAN 149
IMPLICIT CONTRACTS AND LONG-TERM RELATIONSHIPS 151 EXAMPLE 4.6:
INTERFIRM BUSINESS NETWORKS: THE DOWNSIDES OFKEIRETSU 153
BUSINESS GROUPS 154 KEIRETSU 154 CHAEBOL 156 BUSINESS GROUPS IN EMERGING
MARKETS 156 CHAPTER SUMMARY 158 QUESTIONS 159 ENDNOTES 160
PART TWO: MARKET AND COMPETITIVE ANALYSIS 163
5 COMPETITORS AND C O M P E T I T I ON 165
COMPETITOR IDENTIFICATION AND MARKET DEFINITION 166 THE BASICS OF
COMPETITOR IDENTIFICATION 166 EXAMPLE 5.1 THE SSNIP IN ACTION: DEFINING
HOSPITAL MARKETS 161 PUTTING COMPETITOR IDENTIFICATION INTO PRACTICE 168
EMPIRICAL APPROACHES TO COMPETITOR IDENTIFICATION 169 GEOGRAPHIC
COMPETITOR IDENTIFICATION 169 EXAMPLE 5.2: DEFINING COCA-COLAS MARKET
170 MEASURING MARKET STRUCTURE 171 MARKET STRUCTURE AND COMPETITION 172
PERFECT COMPETITION 173
MANY SELLERS 173 HOMOGENEOUS PRODUCTS 174 EXCESS CAPACITY 174 EXAMPLE
5.3: THE BOTTOM DROPS OUT ON CUBS TICKETS 1 75
MONOPOLY 176 MONOPOLISTIC COMPETITION 177 DEMAND FOR DIFFERENTIATED
GOODS 178 ENTRY INTO MONOPOLISTICALLY COMPETITIVE MARKETS 179
OLIGOPOLY 180 COURNOT QUANTITY COMPETITION 180 EXAMPLE 5.4: CAPACITY
COMPETITION IN THE U.S. BEEF PROCESSING INDUSTRY 181
THE REVENUE DESTRUCTION EFFECT 184 COURNOT'S MODEL IN PRACTICE .185
BERTRAND PRICE COMPETITION 185 EXAMPLE 5.5: COURNOT EQUILIBRIUM IN THE
CORN WET MILLING INDUSTRY 186
WHY ARE COURNOT AND BERTRAND DIFFERENT? 187
IMAGE 6
XIV * CONTENTS
EXAMPLE 5.6: GAZPROM 188 BERTRAND PRICE COMPETITION WHEN PRODUCTS ARE
HORIZONTALLY DIFFERENTIATED 189 EVIDENCE ON MARKET STRUCTURE AND
PERFORMANCE 191 PRICE AND CONCENTRATION 191
CHAPTER SUMMARY 192 QUESTIONS 192 ENDNOTES 194
6 E N T RY AND E X IT 196
SOME FACTS ABOUT ENTRY AND EXIT 197 ENTRY AND EXIT DECISIONS: BASIC
CONCEPTS 198 BARRIERS TO ENTRY 199 BAIN'S TYPOLOGY OF ENTRY CONDITIONS
199
ANALYZING ENTRY CONDITIONS: THE ASYMMETRY REQUIREMENT 199 EXAMPLE 6.1:
HYUNDAI'S ENTRY INTO THE STEEL INDUSTRY 200 STRUCTURAL ENTRY BARRIERS
201 CONTROL OF ESSENTIAL RESOURCES 201
ECONOMIES OF SCALE AND SCOPE 202 EXAMPLE 6.2: EMIRATES AIR 203 MARKETING
ADVANTAGES OF INCUMBENCY 205 BARRIERS TO EXIT 205
ENTRY-DETERRING STRATEGIES 206 LIMIT PRICING 207 EXAMPLE 6.3: LIMIT
PRICING BY BRAZILIAN CEMENT MANUFACTURERS 208 IS STRATEGIC LIMIT PRICING
RATIONAL? 208 EXAMPLE 6.4: ENTRY BARRIERS AND PROFITABILITY IN THE
JAPANESE BREWING
INDUSTRY 210
PREDATORY PRICING 211 THE CHAIN-STORE PARADOX 211 RESCUING LIMIT PRICING
AND PREDATION: THE IMPORTANCE OF UNCERTAINTY AND REPUTATION 212 EXAMPLE
6.5: PREDATORY PRICING IN THE LABORATORY 213
WARS OF ATTRITION 214 EXAMPLE 6.6: WAL-MART ENTERS GERMANY.,. AND EXITS
215 PREDATION AND CAPACITY EXPANSION 215 STRATEGIC BUNDLING 216
"JUDO ECONOMICS" 217 EVIDENCE ON ENTRY-DETERRING BEHAVIOR 218
CONTESTABLE MARKETS 219 AN ENTRY DETERRENCE CHECKLIST 220
ENTERING A NEW MARKET 221 PREEMPTIVE ENTRY AND RENT SEEKING BEHAVIOR 221
CHAPTER SUMMARY 222 QUESTIONS 223 ENDNOTES 224
7 DYNAMICS: COMPETING ACROSS TIME 226
MICRODYNAMICS 227 STRATEGIC COMMITMENT 227 STRATEGIC SUBSTITUTES AND
STRATEGIC COMPLEMENTS 228 THE STRATEGIC EFFECT OF COMMITMENTS 229
IMAGE 7
CONTENTS * XV
EXAMPLE 1.1: LOBLA-W VERSUS WAL-MART CANADA 230 TOUGH AND SOFT
COMMITMENTS 230 A TAXONOMY OF COMMITMENT STRATEGIES 231 THE
INFORMATIONAL BENEFITS OF FLEXIBILITY 232 EXAMPLE 7.2: COMMITMENT AT
NUCOR AND USX: THE CASE OF THIN-SLAB
CASTING 233
REAL OPTIONS 234 COMPETITIVE DISCIPLINE 235 DYNAMIC PRICING RIVALRY AND
TIT-FOR-TAT PRICING 236 EXAMPLE 7.3: WHAT HAPPENS WHEN A FIRM RETALIATES
QUICKLY TO A PRICE CUT: PHILIP
MORRIS VERSUS B.A.T. IN COSTA RICA 237 WHY IS TIT-FOR-TAT SO COMPELLING?
238 COORDINATING ON THE RIGHT PRICE 239 IMPEDIMENTS TO COORDINATION 240
THE MISREAD PROBLEM 240 LUMPINESS OF ORDERS 240 EXAMPLE 7.4: FORGIVENESS
AND PROVOCABILITY: DOW CHEMICALS AND THE MARKET FOR REVERSE OSMOSIS
MEMBRANES 241
INFORMATION ABOUT THE SALES TRANSACTION 241 VOLATILITY OF DEMAND
CONDITIONS 242 ASYMMETRIES AMONG FIRMS AND THE SUSTAINABILITY OF
COOPERATIVE PRICES 242
PRICE SENSITIVITY OF BUYERS AND THE SUSTAINABILITY OF COOPERATIVE
PRICING 243 MARKET STRUCTURE AND THE SUSTAINABILITY OF COOPERATIVE
PRICING: SUMMARY 244 FACILITATING PRACTICES 244 PRICE LEADERSHIP 245
ADVANCE ANNOUNCEMENT OF PRICE CHANGES 245 MOST FAVORED CUSTOMER CLAUSES
245 EXAMPLE 7.5: ARE MOST FAVORED NATION AGREEMENTS ANTICOMPETITIVE? 246
UNIFORM DELIVERED PRICES 247
WHERE DOES MARKET STRUCTURE COME FROM? 248 SUTTON'S ENDOGENOUS SUNK
COSTS 249 EXAMPLE 7.6: THE EVOLUTION OF THE CHINESE DOWN APPAREL
INDUSTRY 2 SO INNOVATION AND MARKET EVOLUTION 251
LEARNING AND INDUSTRY DYNAMICS 252 CHAPTER SUMMARY 252 QUESTIONS 253
ENDNOTES 255
8 INDUSTRY ANALYSIS 258 PERFORMING A FIVE-FORCES ANALYSIS 2 59 INTERNAL
RIVALRY 260 ENTRY 262
SUBSTITUTES AND COMPLEMENTS 262 SUPPLIER POWER AND BUYER POWER 263
STRATEGIES FOR COPING WITH THE FIVE FORCES 264 COOPETITION AND THE VALUE
N ET 264 APPLYING THE FIVE FORCES: SOME INDUSTRY ANALYSES 266
CHICAGO HOSPITAL MARKETS THEN AND NOW 266 MARKET DEFINITION 267 INTERNAL
RIVALRY 267
IMAGE 8
XVI * CONTENTS
. ENTRY 268 SUBSTITUTES AND COMPLEMENTS 269 SUPPLIER POWER 269 BUYER
POWER 269 COMMERCIAL AIRFRAME MANUFACTURING 271
MARKET DEFINITION 271 INTERNAL RIVALRY 271 BARRIERS TO ENTRY 272
SUBSTITUTES AND COMPLEMENTS 273
SUPPLIER POWER 273 BUYER POWER 274 PROFESSIONAL SPORTS 274 MARKET
DEFINITION 275
INTERNAL RIVALRY 275 ENTRY 277 SUBSTITUTES AND COMPLEMENTS 279 SUPPLIER
POWER 279
BUYER POWER 280 CONCLUSION 280 PROFESSIONAL SEARCH FIRMS 281 MARKET
DEFINITION 281
INTERNAL RIVALRY 281 ENTRY 282 SUBSTITUTES AND COMPLEMENTS 282 SUPPLIER
POWER 282 BUYER POWER 283
CONCLUSION 283 CHAPTER SUMMARY 284 QUESTIONS 284 ENDNOTES 288
PART THREE: STRATEGIC POSITION AND DYNAMICS 291
9 STRATEGIC POSITIONING FOR COMPETITIVE ADVANTAGE 293
COMPETITIVE ADVANTAGE AND VALUE CREATION: CONCEPTUAL FOUNDATIONS 294
COMPETITIVE ADVANTAGE DEFINED 294 MAXIMUM WILLINGNESS-TO-PAY AND
CONSUMER SURPLUS 295
FROM MAXIMUM WILLINGNESS-TO-PAY TO CONSUMER SURPLUS 296 VALUE-CREATED
299 EXAMPLE 9.1: THE DIVISION OF THE VALUE-CREATED IN THE SALE OF BEER
AT A BASEBALL GAME 300
VALUE CREATION AND "WIN-WIN" BUSINESS OPPORTUNITIES 301 VALUE CREATION
AND COMPETITIVE ADVANTAGE 301 ANALYZING VALUE CREATION 302 EXAMPLE 9.2:
THE RISING PRICE TAG ON COMPETITIVE ADVANTAGE IN
THE BEAUTIFUL GAME 303 VALUE CREATION AND THE VALUE CHAIN 304 VALUE
CREATION, RESOURCES, AND CAPABILITIES 305 EXAMPLE 9.3: CREATING VALUE:
CADBURY IN INDIA 306 EXAMPLE 9.4: MEASURING CAPABILITIES IN THE
PHARMACEUTICAL INDUSTRY 307
IMAGE 9
CONTENTS * XVII
STRATEGIC POSITIONING: COST ADVANTAGE AND BENEFIT ADVANTAGE 308 GENERIC
STRATEGIES 308 THE STRATEGIC LOGIC OF COST LEADERSHIP 308 THE STRATEGIC
LOGIC OF BENEFIT LEADERSHIP 310 EXAMPLE 9.5: "HAUTE POT" CUISINE IN
CHINA 311
EXTRACTING PROFITS FROM COST AND BENEFIT ADVANTAGE 312 COMPARING COST
AND BENEFIT ADVANTAGES 314 "STUCK IN THE MIDDLE" 316 EXAMPLE 9.6:
STRATEGIC POSITIONING IN THE AIRLINE INDUSTRY: FOUR DECADES OF CHANGE
316
DIAGNOSING COST AND BENEFIT DRIVERS 319 COST DRIVERS 319 COST DRIVERS
RELATED TO FIRM SIZE, SCOPE, AND CUMULATIVE EXPERIENCE 319 COST DRIVERS
INDEPENDENT OF FIRM SIZE, SCOPE, OR CUMULATIVE EXPERIENCE 319
COST DRIVERS RELATED TO ORGANIZATION OF THE TRANSACTIONS 320 BENEFIT
DRIVERS 320 METHODS FOR ESTIMATING AND CHARACTERIZING COSTS AND
PERCEIVED BENEFITS 321 ESTIMATING COSTS 321
ESTIMATING BENEFITS 322 STRATEGIC POSITIONING: BROAD COVERAGE VERSUS
FOCUS STRATEGIES 323 SEGMENTING AN INDUSTRY 323 BROAD COVERAGE
STRATEGIES 325
FOCUS STRATEGIES 325 CHAPTER SUMMARY 327 QUESTIONS 328 ENDNOTES 331
10 INFORMATION AND VALUE CREATION 333
THE "SHOPPING PROBLEM" 334 UNRAVELING 335 ALTERNATIVES TO DISCLOSURE 337
EXAMPLE 10.1: WARRANTEEING SURGERY 338
NONPROFIT FIRMS 339 EXAMPLE 10.2: THE EVOLUTION OF BRANDING IN APPLIANCE
RETAILING 340 REPORT CARDS 341 MULTITASKING: TEACHING TO THE TEST 342
EXAMPLE 10.3: TEACHERS TEACHING TO THE TEST 343
WHAT TO MEASURE 344 *
EXAMPLE 10.4: CALORIE POSTING IN NEW YORK CITY RESTAURANTS 341 RISK
ADJUSTMENT 349 PRESENTING REPORT CARD RESULTS 350
EXAMPLE 10.5: HOSPITAL REPORT CARDS 352 GAMING REPORT CARDS 353 THE
CERTIFIER MARKET 354 CERTIFICATION BIAS 354 MATCHMAKING 356
WHEN SELLERS SEARCH FOR BUYERS 357 EXAMPLE 10.6: THE NETFLIX CHALLENGE
358 CHAPTER SUMMARY 360 QUESTIONS 361 ENDNOTES 361
IMAGE 10
XVIII * CONTENTS
11 SUSTAINING COMPETITIVE ADVANTAGE 363
MARKET STRUCTURE AND THREATS TO SUSTAINABILITY 364 THREATS TO
SUSTAINABILITY IN COMPETITIVE AND MONOPOLISTICALLY COMPETITIVE MARKETS
364 THREATS TO SUSTAINABILITY UNDER ALL MARKET STRUCTURES 365
EVIDENCE: THE PERSISTENCE OF PROFITABILITY 366 THE RESOURCE-BASED THEORY
OF THE FIRM 367 EXAMPLE 11.1: LOSING FOCUS: STARBUCKS DOWN IN DOWN UNDER
368
IMPERFECT MOBILITY AND COSPECIALIZATION 369 ISOLATING MECHANISMS 370
EXAMPLE 11.2: AMERICAN VERSUS NORTHWEST IN YIELD MANAGEMENT 371
IMPEDIMENTS TO IMITATION 372 LEGAL RESTRICTIONS 373
SUPERIOR ACCESS TO INPUTS OR CUSTOMERS 373 EXAMPLE 11.3: COLA WARS IN
VENEZUELA 314 THE WINNER'S CURSE 375 MARKET SIZE AND SCALE ECONOMIES 376
INTANGIBLE BARRIERS TO IMITATION 377 CAUSAL AMBIGUITY 377 DEPENDENCE ON
HISTORICAL CIRCUMSTANCES 378 SOCIAL COMPLEXITY 378 EARLY-MOVER
ADVANTAGES 378
LEARNING CURVE 379 REPUTATION AND BUYER UNCERTAINTY 379 BUYER SWITCHING
COSTS 379 EXAMPLE 11.4: BUILDING BLOCKS OF SUSTAINABLE ADVANTAGE 380
NETWORK EFFECTS 381
NETWORKS AND STANDARDS 381 COMPETING "FOR THE MARKET" VERSUS "IN THE
MARKET" 3 81 KNOCKING OFF A DOMINANT STANDARD 382 EARLY-MOVER
DISADVANTAGES 382 IMPERFECT IMITABILITY AND INDUSTRY EQUILIBRIUM 383
CREATING ADVANTAGE AND CREATIVE DESTRUCTION 385 DISRUPTIVE TECHNOLOGIES
385 THE PRODUCTIVITY EFFECT 386 THE SUNK COST EFFECT 387
THE REPLACEMENT EFFECT 387 THE EFFICIENCY EFFECT 387 DISRUPTION VERSUS
THE RESOURCE-BASED THEORY OF THE FIRM 388 INNOVATION AND THE MARKET FOR
IDEAS 388 EXAMPLE 11.5: ONE CAN NEVER BE TOO THIN: INNOVATION IN
TVSETS 389
EVOLUTIONARY ECONOMICS AND DYNAMIC CAPABILITIES 390 THE ENVIRONMENT 391
FACTOR CONDITIONS 392 DEMAND CONDITIONS 392
RELATED SUPPLIER OR SUPPORT INDUSTRIES 392 STRATEGY, STRUCTURE, AND
RIVALRY 392 EXAMPLE 11.6: THE RISE OF THE SWISS WATCH INDUSTRY 393
CHAPTER SUMMARY 394 QUESTIONS 395 ENDNOTES 397
IMAGE 11
CONTENTS * XIX
PART FOUR: INTERNAL ORGANIZATION 399
12 PERFORMANCE MEASUREMENT AND INCENTIVES 401 THE PRINCIPAL-AGENT
RELATIONSHIP 402 COMBATING AGENCY PROBLEMS 402 EXAMPLE 12.1: DIFFERENCES
IN OBJECTIVES IN AGENCY RELATIONSHIPS: YAHOO! AND ENGLISH
FRUIT 403
PERFORMANCE-BASED INCENTIVES 404 EXAMPLE 12.2: PERFORMANCE-BASED
INCENTIVES: THE ZAMBIA PERFORMANCE-BASED INCENTIVES PILOT STUDY? 408
PROBLEMS WITH PERFORMANCE-BASED INCENTIVES 409
PREFERENCES OVER RISKY OUTCOMES 409 RISK SHARING 411 RISK AND INCENTIVES
412 EXAMPLE 12.3: PAY AND PERFORMANCE AT YAKIMA VALLEY ORCHARDS 415
PERFORMANCE MEASURES THAT FAIL TO REFLECT ALL DESIRED ACTIONS 416
SELECTING PERFORMANCE MEASURES: MANAGING TRADE-OFFS BETWEEN COSTS 417
EXAMPLE 12.4: HERDING, RPE, AND THE 2007-2008 CREDIT CRISIS 420 DO
PAY-FOR-PERFORMANCE INCENTIVES WORK? 421 IMPLICIT INCENTIVE CONTRACTS
421 SUBJECTIVE PERFORMANCE EVALUATION 422 PROMOTION TOURNAMENTS 423
EXAMPLE 12.5: QUITTERS NEVER WIN 425 EFFICIENCY WAGES AND THE THREAT OF
TERMINATION 426 INCENTIVES IN TEAMS 427 EXAMPLE 12.6: TEAMS AND
COMMUNICATION IN STEEL MILLS 430 CHAPTER SUMMARY 431 QUESTIONS 432
ENDNOTES 434
13 STRATEGY AND STRUCTURE 437
AN INTRODUCTION TO STRUCTURE 439 INDIVIDUALS, TEAMS, AND HIERARCHIES 439
COMPLEX HIERARCHY 441 DEPARTMENTALIZATION 441
COORDINATION AND CONTROL 444 APPROACHES TO COORDINATION 445 EXAMPLE
13.1: ABB'S MATRIX ORGANIZATION 446 TYPES OF ORGANIZATIONAL STRUCTURES
447
FUNCTIONAL STRUCTURE (U-FORM) 447 MULTIDIVISIONAL STRUCTURE (M-FORM) 448
EXAMPLE 13.2: ORGANIZATIONAL STRUCTURE AT AT&T 450 MATRIX STRUCTURE 450
MATRIX OR DIVISION? A MODEL OF OPTIMAL STRUCTURE 452 NETWORK STRUCTURE
453 WHY ARE THERE SO FEW STRUCTURAL TYPES? 455 STRUCTURE-ENVIRONMENT
COHERENCE 455 TECHNOLOGY AND TASK INTERDEPENDENCE 456
IMAGE 12
XX * CONTENTS
EXAMPLE 13.3: STEVE JOBS AND STRUCTURE AT APPLE 458 EFFICIENT
INFORMATION PROCESSING 459 EXAMPLE 13.4: STRATEGY, STRUCTURE, AND THE
ATTEMPTED MERGER BETWEEN THE UNIVERSITY OF CHICAGO HOSPITAL AND MICHAEL
REESE HOSPITAL 460
STRUCTURE FOLLOWS STRATEGY 461 EXAMPLE 13.5: SAMSUNG: CONTINUING TO
REINVENT A CORPORATION 463 STRATEGY, STRUCTURE, AND THE MULTINATIONAL
FIRM 464 EXAMPLE 13.6: MULTINATIONAL FIRMS: STRATEGY AND INFRASTRUCTURE?
464
CHAPTER SUMMARY 465 QUESTIONS 466 ENDNOTES 468
14 ENVIRONMENT, POWER, AND CULTURE 470
THE SOCIAL CONTEXT OF FIRM BEHAVIOR 470 INTERNAL CONTEXT 472 POWER 473
THE SOURCES OF POWER 474 EXAMPLE 14.1: THE SOURCES OF PRESIDENTIAL POWER
416
STRUCTURAL VIEWS OF POWER 477 DO SUCCESSFUL ORGANIZATIONS NEED POWERFUL
MANAGERS? 478 EXAMPLE 14.2: POWER AND POOR PERFORMANCE: THE CASE OF THE
1951MERCURY 419
THE DECISION TO ALLOCATE FORMAL POWER TO INDIVIDUALS 480 EXAMPLE 14.3:
POWER IN THE BOARDROOM: WHY LET CEOS CHOOSE DIRECTORS? 481 CULTURE 482
CULTURE COMPLEMENTS FORMAL CONTROLS 484 EXAMPLE 14.4: CORPORATE CULTURE
AND INERTIA AT ICI 485
CULTURE FACILITATES COOPERATION AND REDUCES BARGAINING COSTS 486
CULTURE, INERTIA, AND PERFORMANCE 487 A WORD OF CAUTION ABOUT CULTURE
488 EXTERNAL CONTEXT, INSTITUTIONS, AND STRATEGIES 488
INSTITUTIONS AND REGULATION 489 INTERFIRM RESOURCE DEPENDENCE
RELATIONSHIPS 490 EXAMPLE 14.5: SETTING THE STANDARDS FOR ESG 492
INDUSTRY LOGICS: BELIEFS, VALUES, AND BEHAVIORAL NORMS 493 CHAPTER
SUMMARY 495 QUESTIONS 496 ENDNOTES 497
GLOSSARY 5 01
N A ME INDEX 511
SUBJECT INDEX 517 |
| any_adam_object | 1 |
| author_GND | (DE-588)132354934 |
| building | Verbundindex |
| bvnumber | BV040771302 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.28 |
| callnumber-search | HD30.28 |
| callnumber-sort | HD 230.28 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 320 |
| classification_tum | WIR 540f WIR 547f |
| ctrlnum | (OCoLC)835302276 (DE-599)BVBBV040771302 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed., internat. student version |
| format | Book |
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| id | DE-604.BV040771302 |
| illustrated | Illustrated |
| indexdate | 2025-01-03T15:01:26Z |
| institution | BVB |
| isbn | 1118319184 9781118319185 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025749679 |
| oclc_num | 835302276 |
| open_access_boolean | |
| owner | DE-91G DE-BY-TUM DE-20 DE-19 DE-BY-UBM DE-92 DE-573 DE-11 DE-945 DE-1043 DE-91 DE-BY-TUM DE-739 DE-860 DE-473 DE-BY-UBG DE-M49 DE-BY-TUM DE-706 DE-188 |
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| physical | XX, 534 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Economics of strategy David Besanko ; David Dranove ; Mark Shanley ; Scott Schaefer 6. ed., internat. student version Hoboken, NJ [u.a.] Wiley 2013 XX, 534 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Unternehmenstheorie (DE-588)4078614-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategie (DE-588)4057952-9 gnd rswk-swf Business economics (DE-588)4507951-1 gnd rswk-swf Strategic planning Economic aspects Managerial economics Unternehmenstheorie (DE-588)4078614-6 s Strategie (DE-588)4057952-9 s DE-604 Business economics (DE-588)4507951-1 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s 1\p DE-604 Strategisches Management (DE-588)4124261-0 s 2\p DE-604 3\p DE-604 Besanko, David 1955- Sonstige (DE-588)132354934 oth Erscheint auch als Online-Ausgabe, MOBI 978-1-118-55570-5 text/html http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1118319184.html Ausführliche Beschreibung SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025749679&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Economics of strategy Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd Unternehmenstheorie (DE-588)4078614-6 gnd Strategisches Management (DE-588)4124261-0 gnd Strategie (DE-588)4057952-9 gnd Business economics (DE-588)4507951-1 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4078609-2 (DE-588)4078614-6 (DE-588)4124261-0 (DE-588)4057952-9 (DE-588)4507951-1 |
| title | Economics of strategy |
| title_auth | Economics of strategy |
| title_exact_search | Economics of strategy |
| title_full | Economics of strategy David Besanko ; David Dranove ; Mark Shanley ; Scott Schaefer |
| title_fullStr | Economics of strategy David Besanko ; David Dranove ; Mark Shanley ; Scott Schaefer |
| title_full_unstemmed | Economics of strategy David Besanko ; David Dranove ; Mark Shanley ; Scott Schaefer |
| title_short | Economics of strategy |
| title_sort | economics of strategy |
| topic | Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd Unternehmenstheorie (DE-588)4078614-6 gnd Strategisches Management (DE-588)4124261-0 gnd Strategie (DE-588)4057952-9 gnd Business economics (DE-588)4507951-1 gnd |
| topic_facet | Strategische Planung Unternehmensplanung Unternehmenstheorie Strategisches Management Strategie Business economics |
| url | http://eu.wiley.com/WileyCDA/WileyTitle/productCd-1118319184.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025749679&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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