Promotional cultures: the rise and spread of advertising, public relations, marketing and branding
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge [u.a.]
Polity Press
2013
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 247 S. |
| ISBN: | 9780745639826 9780745639833 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Detailed
Contents
vi
Preface and Acknowledgements
χ
1
Introduction
1
Part I: Producers, Consumers and Texts
2
Production: Industry and its Critics
15
3
Audiences and Consumers
34
4
Texts: Situating the Text in Promotional Culture
51
Part II: Commodities, Media and Celebrity
5
Commodities: Promotional Influences on the Creation of
Stuff
73
6
News Media and Popular Culture: Promotion and Creative
Autonomy
92
7
Celebrity Culture and Symbolic Power
112
Part III: Politics, Markets and Society
8
Politics and Political Representation
135
9
Conflict and Pluralism in Civil Society
154
10
Economies, Speculative Markets and Value
173
11
Conclusions
191
References 203
Index
237
Detailed Contents
Preface and Acknowledgements
*
1
Introduction 1
Defining promotional culture and promotional intermediaries
1
The book s core argument and approach
3
Chapter outline and wider themes
8
Part I: Producers, Consumers and Texts
2
Production: Industry and its Critics
15
Introduction
15
The rise of promotional culture: an industry perspective
16
A history of professional development
1
б
The professions in history: markets, democracies and media
19
The rise of promotional culture: critical perspectives
23
Alternative professional histories
24
Professions and the reshaping of markets, democracies and media
27
Conclusion
32
3
Audiences and Consumers
34
Introduction
34
Countering the productionist thesis and relocating the consumer-
audience
35
Promotional culture as co-created culture
37
Consumer reappropriation and uses of material and promotional
culture
40
Reappraising the consumer-audience position
44
Conclusion
50
Detailed Contents
vii
4
Texts: Situating the Text in Promotional Culture
51
Introduction
51
Methodological differences in analysing promotional texts
52
Texts as autonomous reflections
56
Critical analyses of texts and power
58
Audiences and open and writerly texts
62
Poststructuralism, postmodernism and sign-saturated texts
64
Texts and a return to the material, power and the ideological?
67
Conclusion
68
Part II: Commodities, Media and Celebrity
5
Commodities: Promotional Influences on the Creation of
Stuff
73
Introduction
73
Top-down and bottom-up perspectives on the creation and
promotion of stuff
74
Promotional culture and the reshaping of commodity uses, firms
and markets
77
Promotional influences on the construction of commodities and
the retail experience
77
Promotional influences on the firm
79
Promotion and the shaping of markets
81
Promotion, clothes and fashion: from haute couture to the high
street
83
Promotion and hi-tech goods: from the printing press to the
Microsoft-Apple computer wars
87
Conclusion
91
6
News Media and Popular Culture: Promotion and Creative
Autonomy
92
Introduction
92
Promotional culture and independent news journalism
93
Promotion and entertainment media: music and television
98
Promotional constraints on creative autonomy and cultural
outputs
98
Creativity and autonomy retained
103
Promotional culture and creative autonomy in the Hollywood film
industry
105
Conclusion
111
viii
Detailed Contents
7
Celebrity Culture and Symbolic Power
112
Introduction
112
The growth of celebrity culture and the celebrity industry
113
Celebrities as a powerless elite
116
Celebrities, accumulating symbolic capital and forms of power
119
Celebrity, symbolic capital and political capital: the case of David
Cameron
123
Celebrity, symbolic capital and ideological power: the case of
Jennifer J.
Lo
Lopez
126
Celebrity, symbolic capital and economic capital: the case of Tiger
Woods
129
Part III: Politics, Markets and Society
8
Politics and Political Representation
135
Introduction
135
Democracies, promotional politics and the crisis of representation
136
A crisis of representation in democracies
136
The rise of promotional culture in politics
138
Promotional politics, managed media and citizenship
140
US party politics, political marketing and representation
143
UK politics, promotional professionalization and the mediatization
of parties and politicians
148
Conclusion
153
9
Conflict and Pluralism in Civil Society
154
Introduction
154
The rise and spread of professional campaigning in promotional
civil society
155
The plurality issue in political sociology debates
156
The plurality issue in media sociology debates
159
Trade unions and the promotional battle against Post Office
privatization in the UK
163
Interest groups and the challenge to global poverty: the Make
Poverty History campaign
165
Taking on the power of global finance and the
1
per cent: the
Occupy movement
168
Conclusion
171
Detailed Contents
ix
10
Economies, Speculative Markets and Value
173
Introduction
173
Markets, actors and value: economic rationality, sociological
irrationality and promotional markets
174
Neo-classical, orthodox economics
174
Heterodox economics, social and cultural perspectives
177
Promotion and markets
179
The promotion of financial products, financial markets and
financialization
181
Selling financial markets, free markets and financialization to
governments
181
The over-promotion of companies and stock markets to outside
investors: the
2000
dot.com boom
185
The over-promotion of credit, debt and financial products to
financiers: the
2008
financial crisis
186
Conclusion
189
11
Conclusions
191
Individualism as a dominant discourse
193
Trust, certainty and values
195
Media logic, mediation and mediatization
196
Marketization, neo-liberalism and Anglo-American promotional
capitalism
197
Risk, creativity and innovation
199
Democracy, politics, information and power
200
Final thoughts? What now?
202
References
203
Index
237
|
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| illustrated | Not Illustrated |
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| isbn | 9780745639826 9780745639833 |
| language | English |
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| physical | XI, 247 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Polity Press |
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| spelling | Davis, Aeron Verfasser (DE-588)134296915 aut Promotional cultures the rise and spread of advertising, public relations, marketing and branding Aeron Davis 1. publ. Cambridge [u.a.] Polity Press 2013 XI, 247 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025748992&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Davis, Aeron Promotional cultures the rise and spread of advertising, public relations, marketing and branding Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4076968-9 (DE-588)4065541-6 |
| title | Promotional cultures the rise and spread of advertising, public relations, marketing and branding |
| title_auth | Promotional cultures the rise and spread of advertising, public relations, marketing and branding |
| title_exact_search | Promotional cultures the rise and spread of advertising, public relations, marketing and branding |
| title_full | Promotional cultures the rise and spread of advertising, public relations, marketing and branding Aeron Davis |
| title_fullStr | Promotional cultures the rise and spread of advertising, public relations, marketing and branding Aeron Davis |
| title_full_unstemmed | Promotional cultures the rise and spread of advertising, public relations, marketing and branding Aeron Davis |
| title_short | Promotional cultures |
| title_sort | promotional cultures the rise and spread of advertising public relations marketing and branding |
| title_sub | the rise and spread of advertising, public relations, marketing and branding |
| topic | Marketing (DE-588)4037589-4 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Marketing Sales-promotion Werbung |
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