Spreadable media: creating value and meaning in a networked culture
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
New York Univ. Press
2013
|
| Schriftenreihe: | Postmillennial pop
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XV, 351 S. |
| ISBN: | 9780814743508 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804150042851803136 |
|---|---|
| adam_text | Acknowledgments
vii
How to Read This Book
ix
Introduction: Why Media Spreads
ι
1
Where
Web 2.O
Went Wrong
47
2
Reappraising the Residual
85
3
The Value of Media Engagement
113
4
What Constitutes Meaningful Participation?
153
5
Designing for Spreadability
195
6
Courting Supporters for Independent Media
229
7
Thinking Transnationally
259
Conclusion
291
Notes
307
References
313
Index
333
About the Authors
351
Spreadable
Media maps fundamental changes tak¬
ing place ¡n our contemporary media environment,
a space where corporations no longer tightly con¬
trol media distribution and many of us are directly
involved in the circulation of content. It contrasts
stickiness
—
aggregating attention in centralized
places
—
with spreadability
—
dispersing content
widely through both formal and informal networks,
some approved, many unauthorized. Stickiness has
been the measure of success in the broadcast era
(and has been carried over to the online world), but
spreadability describes the ways content travels
through social media.
In short, Spreadable Media argues that if it doesn t
spread, it s dead.
Challenging the prevailing frameworks used to de¬
scribe contemporary media, from biological meta¬
phors like
mêmes
and viral to the concept of
Web
2.0
and the popular notion of influencers,
the book examines the nature of audience engage¬
ment, the way appraisal creates value, and the
transnational flows at the heart of these phenomena.
It delineates the elements that make content more
spreadable and highlights emerging media business
models built for a world of participatory circulation.
Drawing on examples from music, games, comics,
television, advertising, and public relations indus¬
tries, among others
—
from both the U.S. and around
the world
—
the authors illustrate the contours of our
current media environment. Written for media schol¬
ars, professionals from the marketing and media in¬
dustries, and all of us who actively create and share
media content, Spreadable Media provides a clear
understanding of how people are spreading ideas and
the implications these activities have for business,
politics, and everyday life.
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:32:38Z |
| institution | BVB |
| isbn | 9780814743508 |
| language | English |
| lccn | 2012028526 |
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| spelling | Jenkins, Henry 1958- Verfasser (DE-588)132470233 aut Spreadable media creating value and meaning in a networked culture Henry Jenkins, Sam Ford, & Joshua Green New York, NY [u.a.] New York Univ. Press 2013 XV, 351 S. txt rdacontent n rdamedia nc rdacarrier Postmillennial pop Includes bibliographical references and index World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Neue Medien (DE-588)4196910-8 s World Wide Web 2.0 (DE-588)7548364-6 s DE-604 Ford, Sam 1983- Verfasser (DE-588)1227973284 aut Green, Joshua Verfasser (DE-588)1032102721 aut Erscheint auch als Online-Ausgabe 978-0-8147-4351-5 Erscheint auch als Online-Ausgabe 978-0-8147-4390-4 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025708646&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025708646&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Jenkins, Henry 1958- Ford, Sam 1983- Green, Joshua Spreadable media creating value and meaning in a networked culture World Wide Web 2.0 (DE-588)7548364-6 gnd Neue Medien (DE-588)4196910-8 gnd |
| subject_GND | (DE-588)7548364-6 (DE-588)4196910-8 |
| title | Spreadable media creating value and meaning in a networked culture |
| title_auth | Spreadable media creating value and meaning in a networked culture |
| title_exact_search | Spreadable media creating value and meaning in a networked culture |
| title_full | Spreadable media creating value and meaning in a networked culture Henry Jenkins, Sam Ford, & Joshua Green |
| title_fullStr | Spreadable media creating value and meaning in a networked culture Henry Jenkins, Sam Ford, & Joshua Green |
| title_full_unstemmed | Spreadable media creating value and meaning in a networked culture Henry Jenkins, Sam Ford, & Joshua Green |
| title_short | Spreadable media |
| title_sort | spreadable media creating value and meaning in a networked culture |
| title_sub | creating value and meaning in a networked culture |
| topic | World Wide Web 2.0 (DE-588)7548364-6 gnd Neue Medien (DE-588)4196910-8 gnd |
| topic_facet | World Wide Web 2.0 Neue Medien |
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