APA-Zitierstil (7. Ausg.)

Ferrell, O. C., & Hartline, M. D. (2014). Marketing strategy: Text and cases (6. ed., international ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Ferrell, O. C., und Michael D. Hartline. Marketing Strategy: Text and Cases. 6. ed., international ed. Independence, KY: South-Western Cengage Learning, 2014.

MLA-Zitierstil (9. Ausg.)

Ferrell, O. C., und Michael D. Hartline. Marketing Strategy: Text and Cases. 6. ed., international ed. South-Western Cengage Learning, 2014.