APA (7th ed.) Citation

East, R., Wright, M., & Vanhuele, M. (2013). Consumer behaviour: Applications in marketing (2. ed.). Sage.

Chicago Style (17th ed.) Citation

East, Robert, Malcolm Wright, and Marc Vanhuele. Consumer Behaviour: Applications in Marketing. 2. ed. Los Angeles [u.a.]: Sage, 2013.

MLA (9th ed.) Citation

East, Robert, et al. Consumer Behaviour: Applications in Marketing. 2. ed. Sage, 2013.