International employer brand management: a multilevel analysis and segmentation of students' preferences
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Schriftenreihe: | Research
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | Literaturverz. S. [231] - 260 |
| Beschreibung: | XVIII, 265 S. graph. Darst. 210 mm x 148 mm |
| ISBN: | 365800455X 9783658004552 9783658004569 |
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Datensatz im Suchindex
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IMAGE 1
TABLE OF CONTENTS
FOREWORD V
PREFACE VII
LIST OF FIGURES XIII
LIST OF TABLES XV
LIST OF ABBREVIATIONS XVII
1 INTRODUCTION 1
1.1 INTRODUCTION TO THE TOPIC OF INTERNATIONAL EMPLOYER BRANDING 1
1.2 RESEARCH OBJECTIVE AND METHODOLOGY 6
1.3 THESIS STRUCTURE 7
2 THEORETICAL BACKGROUND AND LITERATURE REVIEW 11
2.1 CORE CONCEPTS OF EMPLOYER BRANDING 11
2.1.1 EMPLOYER ATTRACTIVENESS AND RELATED CONCEPTS 13
2.1.2 EMPLOYER BRANDING AND CORPORATE BRANDING 17
2.1.3 FUNCTIONS OF EMPLOYER BRANDS 23
2.1.4 OBJECTIVES OF EMPLOYER BRANDING 26
2.2 THEORETICAL FOUNDATIONS OF EMPLOYER BRANDING 29
2.2.1 SOCIAL IDENTITY THEORY AND PERSON-ORGANIZATION FIT 29 2.2.2
PSYCHOLOGICAL CONTRACT THEORY 31
2.2.3 NEW INSTITUTIONAL ECONOMICS 35
2.3 OVERVIEW OF DOMESTIC AND INTERNATIONAL RESEARCH ON EMPLOYER
BRANDING.39
2.4 CONCLUSION AND NEED FOR FURTHER RESEARCH 46
3 CONCEPTUAL FRAMEWORK AND DEDUCTION OF HYPOTHESES 51
3.1 MICRO-LEVEL: CONTRIBUTIONS FROM RESEARCH IN RECRUITMENT, EMPLOYER
BRANDING, ORGANIZATIONAL ATTRACTIVENESS, AND CONSUMER BEHAVIOR 51 3.1.1
THE BENEFIT-ORIENTED VIEW OF THE EMPLOYER BRAND 52
3.1.1.1 THE I NSTRUMENTAL-SYMBOLIC FRAMEWORK 52
3.1.1.2 EMPIRICAL RESEARCH ON INSTRUMENTAL ATTRACTIVENESS ATTRIBUTES 55
3.1.2 INDIVIDUAL DETERMINANTS OF ATTRIBUTE EVALUATION 58
3.2 MACRO-LEVEL: CONTRIBUTIONS FROM CROSS-CULTURAL RESEARCH 64 3.2.1
COUNTRY-BASED DIFFERENCES IN ATTRIBUTE EVALUATION 65 3.2.2 THE
GLOBALIZATION DEBATE 66
3.2.3 STANDARDIZATION VERSUS ADAPTION 69
3.2.4 CONVERGENCE - DIVERGENCE - CROSSVERGENCE 77
3.2.5 CONCEPTUALIZATIONS OF CULTURE AND FINDINGS ON CULTURAL INFLUENCE
.82
HTTP://D-NB.INFO/1026222230
IMAGE 2
X
TABLE OF CONTENTS
3.2.6 THE CONCEPTUALIZATION OF CULTURE IN PROJECT GLOBE 90 3.2.6.1
UNCERTAINTY AVOIDANCE 93
3.2.6.2 FUTURE ORIENTATION 96
3.2.6.3 PERFORMANCE ORIENTATION 98
3.2.6.4 HUMANE ORIENTATION 100
3.3 RESEARCH MODELS 102
3.4 EMPLOYER BRANDING STRATEGY: CONTRIBUTIONS FROM INTERNATIONAL
MARKETING. 106 3.4.1 INTERNATIONAL MARKET SEGMENTATION 106
3.4.2 TARGETING AND POSITIONING 115
3.5 CONCLUSION 121
4 RESEARCH METHODOLOGY AND DATA BASIS 123
4.1 CROSS-CULTURAL RESEARCH 123
4.1.1 PROBLEM DEFINITION 124
4.1.2 DEVELOPING AN APPROACH 125
4.1.3 RESEARCH DESIGN 126
4.1.4 DATA PREPARATION AND ANALYSIS 133
4.2 MULTILEVEL ANALYSIS 135
4.3 DATA BASIS: THE EUROPEAN GRADUATE BAROMETER 2010 138
4.3.1 THE INDEPENDENT VARIABLES 138
4.3.2 THE DEPENDENT VARIABLES 140
4.3.3 SAMPLE REDUCTION 142
4.4 ADDITIONAL SECONDARY DATA: NATIONAL CULTURE AND NATIONAL WEALTH 144
5 EMPIRICAL ANALYSIS AND HYPOTHESIS TESTING 147
5.1 PRELIMINARY DATA ANALYSIS 147
5.2 COMPARATIVE ANALYSIS OF INFLUENCING FACTORS 153
5.2.1 TESTS FOR INDIVIDUAL DIFFERENCES IN ATTRIBUTE EVALUATIONS 154
5.2.2 TESTS FOR COUNTRY DIFFERENCES 161
5.3 HYPOTHESIS TESTS: MULTILEVEL ANALYSIS 169
5.3.1 JOB SECURITY (RESEARCH MODEL 1) 170
5.3.2 EMPLOYER SUCCESS IN THE MARKET (RESEARCH MODEL 2) 173 5.3.3
PROMOTION OPPORTUNITIES (RESEARCH MODEL 3) 175
5.3.4 FRIENDLY COLLEAGUES (RESEARCH MODEL 4) 178
5.3.5 STARTING SALARY (RESEARCH MODEL 5) 179
5.3.6 PROFESSIONAL DEVELOPMENT AND TRAINING (RESEARCH MODEL 6) 183 5.3.7
SUMMARY AND OVERALL COMPARISON OF EFFECT SIZES 185
5.4 SEGMENTATION OF THE EUROPEAN GRADUATE MARKET: CLUSTER ANALYSIS 190
5.4.1 ANALYSIS PROCESS 192
5.4.2 RESULTS OF THE CLUSTER ANALYSIS 194
5.5 CONCLUSION 199
IMAGE 3
TABLE OF CONTENTS XI
6 DISCUSSION OF EMPIRICAL FINDINGS 203
6.1 DISCUSSION OF THE MULTILEVEL ANALYSES 203
6.1.1 INDIVIDUAL-LEVEL EFFECTS 203
6.1.2 COUNTRY-LEVEL EFFECTS 205
6.2 DISCUSSION OF THE CLUSTER ANALYSIS 209
6.3 THEORETICAL IMPLICATIONS 212
6.4 MANAGERIAL IMPLICATIONS 216
6.5 LIMITATIONS 220
6.6 DIRECTIONS FOR FUTURE RESEARCH 225
6.7 CONCLUSION 229
REFERENCES 231
APPENDIXES 261
APPENDIX 1: QUESTIONNAIRE (EXCERPT) 261
APPENDIX 2: WEIGHTING FACTORS 264 |
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| spelling | Christiaans, Lena Verfasser aut International employer brand management a multilevel analysis and segmentation of students' preferences Lena Christiaans Wiesbaden Springer Gabler 2013 XVIII, 265 S. graph. Darst. 210 mm x 148 mm txt rdacontent n rdamedia nc rdacarrier Research Literaturverz. S. [231] - 260 Zugl.: Hohenheim, Univ., Diss., 2012 Personalmarketing (DE-588)4260586-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Internationales Management (DE-588)4114040-0 gnd rswk-swf Personalpolitik (DE-588)4045269-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Personalmarketing (DE-588)4260586-6 s Markenpolitik (DE-588)4144679-3 s Internationales Management (DE-588)4114040-0 s DE-604 Personalpolitik (DE-588)4045269-4 s 1\p DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4127594&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025508140&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Christiaans, Lena International employer brand management a multilevel analysis and segmentation of students' preferences Personalmarketing (DE-588)4260586-6 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Management (DE-588)4114040-0 gnd Personalpolitik (DE-588)4045269-4 gnd |
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| title | International employer brand management a multilevel analysis and segmentation of students' preferences |
| title_auth | International employer brand management a multilevel analysis and segmentation of students' preferences |
| title_exact_search | International employer brand management a multilevel analysis and segmentation of students' preferences |
| title_full | International employer brand management a multilevel analysis and segmentation of students' preferences Lena Christiaans |
| title_fullStr | International employer brand management a multilevel analysis and segmentation of students' preferences Lena Christiaans |
| title_full_unstemmed | International employer brand management a multilevel analysis and segmentation of students' preferences Lena Christiaans |
| title_short | International employer brand management |
| title_sort | international employer brand management a multilevel analysis and segmentation of students preferences |
| title_sub | a multilevel analysis and segmentation of students' preferences |
| topic | Personalmarketing (DE-588)4260586-6 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Management (DE-588)4114040-0 gnd Personalpolitik (DE-588)4045269-4 gnd |
| topic_facet | Personalmarketing Markenpolitik Internationales Management Personalpolitik Hochschulschrift |
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