An introduction to franchising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills, Basingstoke
Palgrave Macmillan
2013
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XIV, 272 S. graph. Darst. |
| ISBN: | 9780230361645 |
Staff View
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| 245 | 1 | 0 | |a An introduction to franchising |c A. Robert Webber |
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| 300 | |a XIV, 272 S. |b graph. Darst. | ||
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Record in the Search Index
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| adam_text | Titel: An introduction to franchising
Autor: Webber, A. Robert
Jahr: 2013
CONTENTS
list of figures x
list of case studies xi
acknowledgements xii
preface xiii
chapter 1 the origins and history of franchising 1
franchising - the early years 2
the brewing connection 4
business format franchising 6
chapter 2 defining franchising 12
the European definition 14
the American definition 16
the British adaptation 19
the Australian definition 19
an alternative definition 20
understanding what can and cannot be franchised 24
chapter 3 the pros and cons of franchising 30
advantages for the franchisor 30
disadvantages for the franchisor 34
advantages for the franchisee 36
disadvantages for the franchisee 40
advantages and disadvantages of home-based franchises 43
advantages and disadvantages of well-known franchises 47
chapter 4 the franchise relationship 50
negotiation 51
innovation 53
emotional turbulence 55
stakeholders 59
the secret of a good relationship 62
chapter 5 entrepreneurs and franchising 71
women in franchising 78
chapter 6 the role of ethics in franchising 83
guiding principles 84
recruitment, advertising and disclosure 89
selection of individual franchisees 94
the franchise contract 96
analysis of the other two codes of conduct 102
social responsibility and franchising 105
chapter 7 cultivating a franchised business 110
pre-launch 114
post-launch 123
chapter 8 the steps to buying a franchise 135
franchise development model 138
types of franchises 141
the six segments of franchising 144
chapter 9 legal and financial matters 159
the franchise agreement 160
description of the franchise and rights granted 166
the term of the agreement 167
the franchisor s obligations 168
the franchisee s obligations 171
dispute resolution 174
termination of the agreement 176
post-termination 178
financial matters 182
chapter 10 developing the business 189
expanding the franchisee s business 190
developing a franchise overseas 194
company expansion 199
direct control model 200
master franchising 201
joint ventures 204
co-branding 204
chapter 11 exit strategies 207
running a lifestyle business 210
selling the business 212
dynastic succession 213
closing the business 215
the stock market flotation 220
chapter 12 developing the future of franchising 222
the development of information technology 222
stock control 225
green franchising 229
the future is all about change 236
the future of the industry 237
appendix 1: European Franchise Federation code of ethics 238
appendix 2: the World Franchise Council s principles
of ethics 243
appendix 3: the International Franchise Association code
of ethics 246
appendix 4: national franchising associations 249
bibliography 251
index 259
|
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| id | DE-604.BV040680919 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:28:59Z |
| institution | BVB |
| isbn | 9780230361645 |
| language | English |
| lccn | 2012036830 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025507317 |
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| physical | XIV, 272 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Webber, Robert Verfasser (DE-588)1029629900 aut An introduction to franchising A. Robert Webber 1. publ. Houndmills, Basingstoke Palgrave Macmillan 2013 XIV, 272 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Franchises (Retail trade) HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025507317&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Webber, Robert An introduction to franchising Franchises (Retail trade) |
| title | An introduction to franchising |
| title_auth | An introduction to franchising |
| title_exact_search | An introduction to franchising |
| title_full | An introduction to franchising A. Robert Webber |
| title_fullStr | An introduction to franchising A. Robert Webber |
| title_full_unstemmed | An introduction to franchising A. Robert Webber |
| title_short | An introduction to franchising |
| title_sort | an introduction to franchising |
| topic | Franchises (Retail trade) |
| topic_facet | Franchises (Retail trade) |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025507317&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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