Winning the story wars: why those who tell - and live - the best stories will rule the future
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Review Press
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 265 S. Ill., graph. Darst. |
| ISBN: | 9781422143568 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV040675930 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 130116s2012 ad|| |||| 00||| eng d | ||
| 010 | |a 2011053284 | ||
| 020 | |a 9781422143568 |c (hbk.) |9 978-1-422-14356-8 | ||
| 035 | |a (DE-599)GBV682690783 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M347 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Sachs, Jonah |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Winning the story wars |b why those who tell - and live - the best stories will rule the future |c Jonah Sachs |
| 264 | 1 | |a Boston, Mass. |b Harvard Business Review Press |c 2012 | |
| 300 | |a VIII, 265 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Erzählen |0 (DE-588)4132307-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Erzählen |0 (DE-588)4132307-5 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 3 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025502402&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025502402 | ||
Datensatz im Suchindex
| _version_ | 1804149805803372544 |
|---|---|
| adam_text | Titel: Winning the story wars
Autor: Sachs, Jonah
Jahr: 2012
CONTENTS
Prologue 1
Part One: THE BROKEN WORLD OF STORYTELLING 11
1. The Story Wars Are All Around Us 13
2. The Five Deadly Sins 35
3. The Myth Gap 55
4. Marketing s Dark Art 79
Part Two: SHAPING THE FUTURE 101
INTERLUDE: A Creation Myth for Marketers 103
5. Tell the Truth, Part I: The Art of Empowerment Marketing 111
BASIC TRAINING: Identifying Your Values 135
6. Tell the Truth, Part II: The Hero s lourney 145
BASIC TRAINING: Designing Your Core Story Elements 166
7. Be Interesting: Freaks, Cheats, and Familiars 181
BASIC TRAINING: Generating Your Stories 201
8. Live the Truth 213
Epilogue 235
Appendix 239
Further Reading 241
Notes 243
Index 251
Acknowledgments 261
About the Author 263
About the Illustrator 263
|
| any_adam_object | 1 |
| author | Sachs, Jonah |
| author_facet | Sachs, Jonah |
| author_role | aut |
| author_sort | Sachs, Jonah |
| author_variant | j s js |
| building | Verbundindex |
| bvnumber | BV040675930 |
| classification_rvk | QP 600 |
| ctrlnum | (DE-599)GBV682690783 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01575nam a2200385 c 4500</leader><controlfield tag="001">BV040675930</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">130116s2012 ad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011053284</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781422143568</subfield><subfield code="c">(hbk.)</subfield><subfield code="9">978-1-422-14356-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV682690783</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M347</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sachs, Jonah</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Winning the story wars</subfield><subfield code="b">why those who tell - and live - the best stories will rule the future</subfield><subfield code="c">Jonah Sachs</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Harvard Business Review Press</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VIII, 265 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erzählen</subfield><subfield code="0">(DE-588)4132307-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Erzählen</subfield><subfield code="0">(DE-588)4132307-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025502402&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-025502402</subfield></datafield></record></collection> |
| id | DE-604.BV040675930 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:28:52Z |
| institution | BVB |
| isbn | 9781422143568 |
| language | English |
| lccn | 2011053284 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025502402 |
| open_access_boolean | |
| owner | DE-M347 |
| owner_facet | DE-M347 |
| physical | VIII, 265 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spelling | Sachs, Jonah Verfasser aut Winning the story wars why those who tell - and live - the best stories will rule the future Jonah Sachs Boston, Mass. Harvard Business Review Press 2012 VIII, 265 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Erzählen (DE-588)4132307-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Erzählen (DE-588)4132307-5 s Marketing (DE-588)4037589-4 s Verbraucherverhalten (DE-588)4062644-1 s Soziale Software (DE-588)7550143-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025502402&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sachs, Jonah Winning the story wars why those who tell - and live - the best stories will rule the future Erzählen (DE-588)4132307-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4132307-5 (DE-588)4062644-1 (DE-588)7550143-0 (DE-588)4037589-4 |
| title | Winning the story wars why those who tell - and live - the best stories will rule the future |
| title_auth | Winning the story wars why those who tell - and live - the best stories will rule the future |
| title_exact_search | Winning the story wars why those who tell - and live - the best stories will rule the future |
| title_full | Winning the story wars why those who tell - and live - the best stories will rule the future Jonah Sachs |
| title_fullStr | Winning the story wars why those who tell - and live - the best stories will rule the future Jonah Sachs |
| title_full_unstemmed | Winning the story wars why those who tell - and live - the best stories will rule the future Jonah Sachs |
| title_short | Winning the story wars |
| title_sort | winning the story wars why those who tell and live the best stories will rule the future |
| title_sub | why those who tell - and live - the best stories will rule the future |
| topic | Erzählen (DE-588)4132307-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Erzählen Verbraucherverhalten Soziale Software Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025502402&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sachsjonah winningthestorywarswhythosewhotellandlivethebeststorieswillrulethefuture |