The ten principles behind great customer experiences:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow u.a.
Pearson
2013
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVIII, 222 S. |
| ISBN: | 9780273775089 |
Staff View
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| 245 | 1 | 0 | |a The ten principles behind great customer experiences |c Matt Watkinson |
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| 300 | |a XVIII, 222 S. | ||
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| 650 | 4 | |a Customer services | |
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Record in the Search Index
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| adam_text | Titel: The ten principles behind great customer experiences
Autor: Watkinson, Matt
Jahr: 2013
Contents
About the author ix
Preface xi
Acknowledgements xiv
Introduction xv
1 Why the customer experience matters 3
2 Why customer experiences aren t improving 23
3 The ten principles behind great customer
experiences 35
4 Great customer experiences strongly reflect the
customer s identity 45
5 Great customer experiences satisfy our higher
objectives 59
6 Great customer experiences leave nothing to
chance 75
7 Great customer experiences set and then meet
expectations 97
8 Great customer experiences are effortless 113
9 Great customer experiences are stress free 127
10 Great customer experiences indulge the senses 141
11 Great customer experiences are socially
engaging 157
12 Great customer experiences put the customer in
control 171
13 Great customer experiences consider the
emotions 187
14 Bringing it all together - the Apple customer
experience 203
15 Final thoughts 209
Notes 211
Index 217
|
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| author | Watkinson, Matt |
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| dewey-full | 658.8/12 |
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| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV040675831 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:28:52Z |
| institution | BVB |
| isbn | 9780273775089 |
| language | English |
| lccn | 2012039517 |
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| physical | XVIII, 222 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| spelling | Watkinson, Matt Verfasser aut The ten principles behind great customer experiences Matt Watkinson 1. publ. Harlow u.a. Pearson 2013 XVIII, 222 S. txt rdacontent n rdamedia nc rdacarrier Customer services Customer relations Consumer satisfaction Erscheint auch als Online-Ausgabe, EPUB 978-0-273-77598-0 Erscheint auch als Online-Ausgabe, PDF 978-0-273-77599-7 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025502303&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Watkinson, Matt The ten principles behind great customer experiences Customer services Customer relations Consumer satisfaction |
| title | The ten principles behind great customer experiences |
| title_auth | The ten principles behind great customer experiences |
| title_exact_search | The ten principles behind great customer experiences |
| title_full | The ten principles behind great customer experiences Matt Watkinson |
| title_fullStr | The ten principles behind great customer experiences Matt Watkinson |
| title_full_unstemmed | The ten principles behind great customer experiences Matt Watkinson |
| title_short | The ten principles behind great customer experiences |
| title_sort | the ten principles behind great customer experiences |
| topic | Customer services Customer relations Consumer satisfaction |
| topic_facet | Customer services Customer relations Consumer satisfaction |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025502303&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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