APA-Zitierstil (7. Ausg.)

Homburg, C., Kuester, S., & Krohmer, H. (2013). Marketing management: A contemporary perspective (Second edition.). McGraw-Hill Higher Education.

Chicago-Zitierstil (17. Ausg.)

Homburg, Christian, Sabine Kuester, und Harley Krohmer. Marketing Management: A Contemporary Perspective. Second edition. London ; Boston [u.a.]: McGraw-Hill Higher Education, 2013.

MLA-Zitierstil (9. Ausg.)

Homburg, Christian, et al. Marketing Management: A Contemporary Perspective. Second edition. McGraw-Hill Higher Education, 2013.