Public health communication: evidence for behavior change
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York [u.a.]
Routledge
2009
|
| Edition: | Transferred to digital print. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and indexes |
| Physical Description: | XV, 435 S. graph. Darst. |
| ISBN: | 0805831762 0805831770 |
Staff View
MARC
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| 245 | 1 | 0 | |a Public health communication |b evidence for behavior change |c ed. by Robert C. Hornik |
| 250 | |a Transferred to digital print. | ||
| 264 | 1 | |a New York [u.a.] |b Routledge |c 2009 | |
| 300 | |a XV, 435 S. |b graph. Darst. | ||
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| 650 | 4 | |a Médias en éducation sanitaire | |
| 650 | 4 | |a Promotion de la santé | |
| 650 | 4 | |a Santé dans les médias | |
| 650 | 7 | |a Voorlichting |2 gtt | |
| 650 | 4 | |a Communication in public health | |
| 650 | 4 | |a Health Behavior | |
| 650 | 4 | |a Health Education | |
| 650 | 4 | |a Health Promotion | |
| 650 | 4 | |a Health in mass media | |
| 650 | 4 | |a Health promotion | |
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Record in the Search Index
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|---|---|
| adam_text | Contents
Preface
xi
Introduction
Public Health Communication: Making Sense
of Contradictory Evidence
1
Robert C. Hornik
Part I: Deliberate Trials
1
Using Mass Media to Prevent Cigarette Smoking
23
John K.
Worden
and Brian S. Flynn
2
Television Campaigns and Sensation Seeking Targeting
of Adolescent Marijuana Use: A Controlled
Time Series Approach
35
Philip Palmgreen, Lewis Donohew, Elizabeth Pugzles
horch,
Rick H. Hoyle, and Michael T. Stephenson
3
Long-Term Effectiveness of the Early Mass Media
Led
Antismoking
Campaigns in Australia
57
John P. Pierce,
Petra Macaskill,
and David Hill
Part II: Evaluations of Full-Scale Interventions
4
The Contributions of Public Health Education Toward
the Reduction of Cardiovascular Disease Mortality:
Experiences From the National High Blood Pressure
Education Program
73
Edward J. Roccella
5
Increasing Seat Belt Use in North Carolina
85
Allan F. Williams, JoAnn K. Wells, and Donald W.
Reinfurt
6
The California Tobacco Control Program:
A Long-Term Health Communication Project
97
John P. Pierce, Sherry Emery, and Elizabeth Gilpin
7
The Impact of
Antismoking
Media Campaigns
on Progression to Established Smoking: Results
of a Longitudinal Youth Study in Massachusetts
115
Michael
Siegel
and Lois Biener
8
Evaluating AIDS Public Education in Europe:
A Cross-National Comparison
131
Kaye Wellings
9
Effects of a Mass Media Campaign to Prevent AIDS
Among Young People in Ghana
147
Susan McCombie, Robert C. Hornik, and John K. Anarfi
10
Changes in Sun-Related Attitudes and Behaviors,
and Reduced Sunburn Prevalence in a Population
at High Risk of Melanoma
163
David Hill, Victoria White, Robin Marks, and Ron Borland
11
Impact of a Mass Media Vasectomy Promotion
Campaign in Brazil
179
D. Lawrence Kincaid, Alice Payne Merritt, Liza Nickerson,
Sandra
de
Castro Buffington, Marcos Paulo P.
de
Castro,
and Bernadete Martin
de
Castro
12
Improving Vaccination Coverage in Urban Areas
Through a Health Communication Campaign:
The
1990
Philippines Experience
197
Susan Zimicki, Robert
C. Horník,
Cecelia
С.
Verzosa,
José
R.
Hernandez, Eleanora
de
Guzman, Manolet Dayrit,
Adora Fausto,
and Mary Bessie Lee
13
Communication in Support of Child Survival:
Evidence and Explanations From Eight Countries
219
Robert C. Hornik, Judith McDivitt, Susan Zimicki,
P. Stanley Yoder,
Eduardo
Contreras-
Budge,
Jeffrey McDowell, and Mark Rasmuson
Part III: Media Coverage and Health Behavior
14
Impact of Persuasive Information on Secular Trends
in Health-Related Behaviors
251
David P. Fan
15
The Effects of Professional and Media Warnings
About the Association Between Aspirin Use
in Children and Reye s Syndrome
265
Stephen B. Soumerai, Dennis Ross-Degnan, and
Jessica
Spira
Kahn
16
Reflections on Community Health Campaigns: Secular
Trends and the Capacity to Effect Change
289
Kasisomayajula Viswanath and John R.
Finnegan,
Jr.
Part IV: Cross-Case Overviews
17
Behavioral Journalism Accelerates Diffusion of Healthy
Innovations
315
Alfred L. McAlister and Maria Fernandez
18
From Prevention Vaccines to Community Care:
New Ways to Look at Program Success
327
William Smith
19
A Meta-Analysis of U.S. Health Campaign Effects
on Behavior: Emphasize Enforcement, Exposure,
and New Information, and Beware the Secular Trend
357
Leslie B. Snyder and Mark A. Hamilton
Epilogue
Evaluation Design for Public Health Communication Programs
385
Robert C. Hornik
Author Index
407
Subject Index
421
|
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| dewey-ones | 613 - Personal health & safety |
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| isbn | 0805831762 0805831770 |
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| spelling | Public health communication evidence for behavior change ed. by Robert C. Hornik Transferred to digital print. New York [u.a.] Routledge 2009 XV, 435 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Promotion de la santé Santé dans les médias Voorlichting gtt Communication in public health Health Behavior Health Education Health Promotion Health in mass media Health promotion Mass Media Mass media in health education Massenmedien (DE-588)4037877-9 gnd rswk-swf Gesundheitserziehung (DE-588)4020759-6 gnd rswk-swf Gesundheitsförderung (DE-588)4294611-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Gesundheitsförderung (DE-588)4294611-6 s Massenmedien (DE-588)4037877-9 s DE-604 Gesundheitserziehung (DE-588)4020759-6 s Hornik, Robert C. Sonstige oth Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025462912&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Public health communication evidence for behavior change Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Promotion de la santé Santé dans les médias Voorlichting gtt Communication in public health Health Behavior Health Education Health Promotion Health in mass media Health promotion Mass Media Mass media in health education Massenmedien (DE-588)4037877-9 gnd Gesundheitserziehung (DE-588)4020759-6 gnd Gesundheitsförderung (DE-588)4294611-6 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4020759-6 (DE-588)4294611-6 (DE-588)4143413-4 |
| title | Public health communication evidence for behavior change |
| title_auth | Public health communication evidence for behavior change |
| title_exact_search | Public health communication evidence for behavior change |
| title_full | Public health communication evidence for behavior change ed. by Robert C. Hornik |
| title_fullStr | Public health communication evidence for behavior change ed. by Robert C. Hornik |
| title_full_unstemmed | Public health communication evidence for behavior change ed. by Robert C. Hornik |
| title_short | Public health communication |
| title_sort | public health communication evidence for behavior change |
| title_sub | evidence for behavior change |
| topic | Gezondheidsvoorlichting en -opvoeding gtt Médias en éducation sanitaire Promotion de la santé Santé dans les médias Voorlichting gtt Communication in public health Health Behavior Health Education Health Promotion Health in mass media Health promotion Mass Media Mass media in health education Massenmedien (DE-588)4037877-9 gnd Gesundheitserziehung (DE-588)4020759-6 gnd Gesundheitsförderung (DE-588)4294611-6 gnd |
| topic_facet | Gezondheidsvoorlichting en -opvoeding Médias en éducation sanitaire Promotion de la santé Santé dans les médias Voorlichting Communication in public health Health Behavior Health Education Health Promotion Health in mass media Health promotion Mass Media Mass media in health education Massenmedien Gesundheitserziehung Gesundheitsförderung Aufsatzsammlung |
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