Authentic TM: the politics of ambivalence in a brand culture
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
New York Univ. Press
2012
|
| Schriftenreihe: | Critical cultural communication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 266 S. Ill. |
| ISBN: | 9780814787137 9780814787144 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804149706269392896 |
|---|---|
| adam_text | AUTHENTIC TM
/ BANET-WEISER, SARAH
: 2012
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION: BRANDING THE AUTHENTIC
BRANDING CONSUMER CITIZENS : GENDER AND THE EMERGENCE OF BRAND CULTURE
BRANDING THE POST-FEMINIST SELF : THE LABOR OF FEMININITY
BRANDING CREATIVITY : CREATIVE CITIES, STREET ART, AND MAKING YOUR NAME
SING
BRANDING POLITICS : SHOPPING FOR CHANGE?
BRANDING RELIGION : I M LIKE TOTALLY SAVED
CONCLUSION: THE POLITICS OF AMBIVALENCE
NOTES
INDEX
ABOUT THE AUTHOR.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Soziologie |
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| spelling | Banet-Weiser, Sarah 1966- Verfasser (DE-588)135800579 aut Authentic TM the politics of ambivalence in a brand culture Sarah Banet-Weiser AuthenticTM New York, NY [u.a.] New York Univ. Press 2012 XIII, 266 S. Ill. txt rdacontent n rdamedia nc rdacarrier Critical cultural communication Includes bibliographical references and index Brand name products Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Markenname (DE-588)4114513-6 s Markenartikel (DE-588)4037584-5 s Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Online-Ausgabe 978-0-8147-3937-2 Erscheint auch als Online-Ausgabe 978-0-8147-8715-1 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025439422&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Authentic TM the politics of ambivalence in a brand culture |
| title_alt | AuthenticTM |
| title_auth | Authentic TM the politics of ambivalence in a brand culture |
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| title_full | Authentic TM the politics of ambivalence in a brand culture Sarah Banet-Weiser |
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| title_short | Authentic TM |
| title_sort | authentic tm the politics of ambivalence in a brand culture |
| title_sub | the politics of ambivalence in a brand culture |
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| topic_facet | Brand name products Markenartikel Werbung Markenname |
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