Running an effective investor relations department a comprehensive guide - Bragg, Steven M. 1960- (Wiley, 2010)
Series statement from jacket. - Includes index
Managing investor relations -- Investor relations officer position -- Creating the company story -- Event management -- Public communications -- Publications -- Investor relations web site -- Management discussion and analysis section -- Disclosure -- Forward-looking statements -- Providing guidance -- Dealing with the sell side -- Dealing with the buy side -- Dealing with credit rating agencies -- Dealing with short sellers and activist investors -- Dealing with the board of directors -- Major stock exchanges -- Monitoring the market -- Blue sky laws -- Proxy solicitations -- Dividends and stock buy-backs -- Outsourcing investor relations -- Investor relations metrics