A practical guide to entrepreneurship: how to turn an idea into a profitable business
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2012
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references |
| Physical Description: | X, 289 S. |
| ISBN: | 9780749466886 9780749466893 |
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| adam_text | Titel: A practical guide to entrepreneurship
Autor: Morris, Michael J
Jahr: 2012
CONTENTS
Acknowledgements xi
Introduction 1
part l: Entrepreneurship 3
01 Entrepreneurship today 5
In this chapter 5
Conclusions 9
02 Becoming and being an entrepreneur 10
In this chapter 10
Characteristics of entrepreneurs 10
Where and how 16
Conclusions 21
03 Not-for-profit (NFP) entrepreneurship 22
In this chapter 22
Entrepreneurship and the NFP sector 22
Conclusions 26
part 2: Evaluations 27
04 Business ideas - creation and evaluation 29
In this chapter 29
Creativity and innovation 29
Evaluation 36
Conclusions 38
05 Running a business yourself 39
In this chapter 39
The demands of entrepreneurship 39
Personal characteristics 43
Personal finances - spring-clean while you can 46
Pay and rations 48
Using advisers 49
Conclusions 50
06 IT strategy 51
In this chapter 51
Trading on the web 53
Conclusions 57
part 3: Customers and profits 59
07 Markets, market research and forecasting 61
In this chapter 61
Markets, customers and consumers 61
Researching the market 64
Forecasting 68
Conclusions 71
08 Your proposition and pricing 72
In this chapter 72
The customer proposition 73
Pricing your proposition 77
Conclusions 80
09 Channels of distribution 81
In this chapter 81
Getting it to the consumer 81
Conclusions 88
10 Marketing communications 89
In this chapter 89
Knowing what you want to say 90
Effective advertising 90
The web and your market 92
Other new media 96
Conclusions 97
part 4: Financial management, raising finance 99
11 Costing 101
In this chapter 101
Working out an hourly rate 103
Keeping an eye on costings 104
Conclusions 106
12 Controlling cash 107
In this chapter 107
Cash matters more than anything else in a business 107
Keeping on top of the cash 108
Foreseeing the cash position 109
Why cash-flow forecasting matters 109
Conclusions 111
13 Further financial planning 112
In this chapter 112
Profit planning 112
How to trade unprofitably 114
Breakthrough to profit 115
Clever costing: the contribution method 117
Conclusions 118
14 Credit control 119
In this chapter 119
Credit control in practice 120
Conclusions 125
15 Sources of finance 126
In this chapter 126
The need for finance 126
Dealing with banks 128
Investors and others 132
Conclusions 134
part 5: The law and the firm 135
16 Business legal entities and business names 137
In this chapter 137
Business legal entities 137
Naming the firm 140
Conclusions 142
17 Criminal and civil law as they affect business 143
In this chapter 143
Civil law and criminal law: two separate codes 143
Tort 145
Conclusions 146
18 The law of contract 147
In this chapter 147
The firm s contracts 149
Other legal matters 151
Conclusions 154
part 6: Premises, operations,
records and taxation 155
19 Premises - options and implications 157
In this chapter 157
Premises 157
The planning system 161
Rates, and water and sewerage charges 163
Conclusions 164
20 Planning, control and purchasing 165
In this chapter 165
Planning of operations 165
Control of operations 168
Purchasing 172
Conclusions 174
21 Safety and quality 175
In this chapter 175
Safety at work 175
Quality 177
Conclusions 178
22 Financial records and taxation 179
In this chapter 179
Financial management 179
NI, pensions, income and corporation taxes 181
VAT 184
Conclusions 186
part 7: Employing staff 187
23 Why employ, planning to employ and employment law 189
In this chapter 189
Why employ staff? 189
Planning to employ people 192
Legal aspects of employment 194
Conclusions 197
24 Executing the recruitment plan 198
In this chapter 198
Moving on from the plan 198
Conclusions 206
part 8: Managing risk, developing the firm 207
25 Risk management and insurance 209
In this chapter 209
Strategies for risk management 209
Insurances 211
Conclusions 212
26 Expansion and culture 213
In this chapter 213
Expansion 213
Culture 217
Conclusions 219
27 Leadership and management 220
In this chapter 220
Leadership 220
Management 222
Conclusions 224
part 9: A systematic approach to growth 225
28 The PLG© Programme 227
The PLG Programme: Prepare, Launch, Grow© 227
Learning resources 237
In this section 237
Associated resources 237
Copyright 238
Mini case studies 238
Suggested topics for class and group discussion 253
Theoretical models 255
Sample assignments and notes 257
Appendix 1 Cash-flow forecasting explained 262
Appendix 2 Draft terms and conditions of sale 266
Appendix 3 Starting a green business 269
Useful websites 273
Selected (free) websites useful to start-up entrepreneurs 273
Websites for further information on aspects of entrepreneurship 274
Glossary 276
References 282
Index 285
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| isbn | 9780749466886 9780749466893 |
| language | English |
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| spelling | Morris, Michael J. Verfasser aut A practical guide to entrepreneurship how to turn an idea into a profitable business Michael Morris London [u.a.] Kogan Page 2012 X, 289 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references New business enterprises Management Entrepreneurship HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025396026&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Morris, Michael J. A practical guide to entrepreneurship how to turn an idea into a profitable business New business enterprises Management Entrepreneurship |
| title | A practical guide to entrepreneurship how to turn an idea into a profitable business |
| title_auth | A practical guide to entrepreneurship how to turn an idea into a profitable business |
| title_exact_search | A practical guide to entrepreneurship how to turn an idea into a profitable business |
| title_full | A practical guide to entrepreneurship how to turn an idea into a profitable business Michael Morris |
| title_fullStr | A practical guide to entrepreneurship how to turn an idea into a profitable business Michael Morris |
| title_full_unstemmed | A practical guide to entrepreneurship how to turn an idea into a profitable business Michael Morris |
| title_short | A practical guide to entrepreneurship |
| title_sort | a practical guide to entrepreneurship how to turn an idea into a profitable business |
| title_sub | how to turn an idea into a profitable business |
| topic | New business enterprises Management Entrepreneurship |
| topic_facet | New business enterprises Management Entrepreneurship |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025396026&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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