Leading the learning revolution: the expert's guide to capitalizing on the exploding lifelong education market
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Amacom
2013
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes index. |
| Physical Description: | XI, 228 S. |
| ISBN: | 9780814432259 0814432255 |
Staff View
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Record in the Search Index
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| adam_text | IMAGE 1
CONTENTS
ACKNOWLEDG MENTS INTRODUCTION: YOUR OPPORTUNITY, SHOULD YOU CHOOSE TO
ACCEPT IT
ARE YOU A REVOLUTIONARY?
CHAPTER 1: THE NEW LEARNING LANDSCAPE
THE LEARNING ECONOMY FROM REMEDIAL EDUCATION TO LEARNING FIVE TECH
TRANSFORMATIONS MIND MATTERS GENERATIONAL BOOKENDS THE SUM OF THE PARTS
CHAPTER 2: FINDING AND UNDERSTANDING YOUR LIFELONG MARKET
WHO ARE YOUR POTENTIAL FANS? BROAD STROKES WITH SEARCH TUNE IN AND
LISTEN TO LEARN MORE, ASK
TEST TO SUCCEED A WORD OF CAUTION
CHAPTER 3: BUSINESS MODELS FOR THE NEW LEARNING LANDSCAPE
THE P2 COMMUNITY MODEL THE FLIPPED MODEL THE VIRTUAL CONFERENCE MODEL
THE MASSIVE MODEL
XI
1
5
9
10 14 16 22 24 26
29
31 35 41 48 51 61
63
66 73 76 81
VII
IMAGE 2
VIII CONTENTS
CHAPTER 4: STANDING OUT AND DELIVERING VALUE 87
POSITIONING AND DIFFERENTIATION 87
THE VALUE CONTINUUM 98
VERSIONS AND DERIVATIVES 101
PRICING 102
CHAPTER 5: LEARNING BY DESIGN 105
INTEGRATING LEARNING AND BUSINESS OBJECTIVES 106
SEVEN RULES TO TEACH AND FACILITATE BY 108
EVERYONE, EVERYWHERE, ALWAYS LEARNING 116
THE SOCIAL-MOBILE SHIFT 118
TERMS OF ENGAGEMENT 123
CHAPTER 6: TOOLS AND COMPETENCIES 129
MANAGE A HOME BASE 130
SHOOT AND EDIT DIGITAL VIDEO 132
RECORD A SCREENCAST 133
CAPTURE AND EDIT AUDIO 134
DO BASIC IMAGE EDITING 136
HOST A WEBINAR OR WEBCAST 137
CREATE NICELY FORMATTED DOCUMENTS 141
MORE SOPHISTICATED TOOLS 142
SOURCING AND OUTSOURCING 147
CHAPTER 7: CULTIVATING THE CONTENT-CONTEXT HABIT 151
STAYING TUNED IN 152
CURATING VALUE 154
CONDUCTING RAPID RESEARCH 156
INTERVIEWING 162
WRITING IT TOGETHER 164
CHAPTER 8: PROMOTING AND CONVERTING 169
FROM ATTENTION TO ACTION 170
TOOLS OF THE TRADE 173
SEARCH 178
SOCIAL TOOLS 183
IMAGE 3
CONTENTS IX
VIDEO 186
CONVERTING WITH LANDING PAGES 187
CHAPTER 9: THE BEST LAID PLANS: EXECUTING, MEASURING, INNOVATING 193
THE BETA MENTALITY 194
THE DABBLER S DOWNFALL 196
MEASURING-AND LEARNING-AS YOU GO 198
EVALUATING IMPACT 200
FROM IMPACT TO INNOVATION 203
CHAPTER 10: TAKING IT TO THE NEXT LEVEL: LEADING LEARNING 207
FROM CATALOG TO PLATFORM 207
SHIFTING POWER TO LEARNERS 209
LEADING LEARNING, LEADING CHANGE 214
APPENDIX: CREATING AN ACTION PLAN 217
1. FULLY UNDERSTAND YOUR MARKET 217
2. DETERMINE YOUR BUSINESS MODEL AND POSITIONING 218 3. DESIGN AND
DEVELOP LEARNING EXPERIENCES 219
4. STAY CONNECTED, PROMOTE, AND CONVERT 220
5. EXECUTE FOR IMPACT AND CHANGE 221
INDEX 223
|
| any_adam_object | 1 |
| author | Cobb, Jeff |
| author_facet | Cobb, Jeff |
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| callnumber-raw | LC5225.M37 |
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| callnumber-sort | LC 45225 M37 |
| callnumber-subject | LC - Social Aspects of Education |
| classification_rvk | DL 4212 DW 1002 |
| ctrlnum | (OCoLC)820394267 (DE-599)BVBBV040539871 |
| dewey-full | 374 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 374 - Adult education |
| dewey-raw | 374 |
| dewey-search | 374 |
| dewey-sort | 3374 |
| dewey-tens | 370 - Education |
| discipline | Pädagogik |
| format | Book |
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| spelling | Cobb, Jeff Verfasser aut Leading the learning revolution the expert's guide to capitalizing on the exploding lifelong education market Jeff Cobb New York [u.a.] Amacom 2013 XI, 228 S. txt rdacontent n rdamedia nc rdacarrier Includes index. Continuing education Marketing Adult education Marketing Education and training services industry Weiterbildung (DE-588)4117622-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Weiterbildung (DE-588)4117622-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Digitalisierung UB Erlangen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025385797&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cobb, Jeff Leading the learning revolution the expert's guide to capitalizing on the exploding lifelong education market Continuing education Marketing Adult education Marketing Education and training services industry Weiterbildung (DE-588)4117622-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4117622-4 (DE-588)4120697-6 (DE-588)4078704-7 |
| title | Leading the learning revolution the expert's guide to capitalizing on the exploding lifelong education market |
| title_auth | Leading the learning revolution the expert's guide to capitalizing on the exploding lifelong education market |
| title_exact_search | Leading the learning revolution the expert's guide to capitalizing on the exploding lifelong education market |
| title_full | Leading the learning revolution the expert's guide to capitalizing on the exploding lifelong education market Jeff Cobb |
| title_fullStr | Leading the learning revolution the expert's guide to capitalizing on the exploding lifelong education market Jeff Cobb |
| title_full_unstemmed | Leading the learning revolution the expert's guide to capitalizing on the exploding lifelong education market Jeff Cobb |
| title_short | Leading the learning revolution |
| title_sort | leading the learning revolution the expert s guide to capitalizing on the exploding lifelong education market |
| title_sub | the expert's guide to capitalizing on the exploding lifelong education market |
| topic | Continuing education Marketing Adult education Marketing Education and training services industry Weiterbildung (DE-588)4117622-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Continuing education Marketing Adult education Marketing Education and training services industry Weiterbildung Marketingstrategie USA |
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