For the win: how game thinking can revolutionize your business
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Philadelphia
Wharton Digital Press
2012
|
| Subjects: | |
| Online Access: | Klappentext Inhaltsverzeichnis |
| Physical Description: | 144 S. Ill., graph. Darst. |
| ISBN: | 9781613630235 1613630239 |
Staff View
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Record in the Search Index
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| adam_text | Contents
Introduction: Why Can t Business Be Fun? ....................7
Level 1: Getting into the Game: An Introduction
to Gamification.....................................17
Level 2: Game Thinking: Learning to Think Like
a Game Designer.....................................35
Level 3: Why Games Work: The Rules of Motivation...........51
Level 4: The Gamification Toolkit: Game Elements............69
Level 5: Game Changer: Six Steps to Gamification............85
Level 6: Epic Fails: And How to Avoid Them.................103
Endgame: In Conclusion.................................... 121
Acknowledgments............................................127
Glossary................................................. 129
Additional Resources...................................... 135
About the Authors......................................... 143
TAKE YOUR BUSINESS TO THE NEXT LEVEL
FOR THE WIN
Millions play Farmville, Scrabble, and countless other games, generating billions
in sales each year. The careful and skillful construction of these games is built
on decades of research into human motivation and psychology: A well-designed
game goes right to the motivational heart of the human psyche.
In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-
makers need not be the only ones benefiting from game design. Werbach and
Hunter, lawyers and World of Warcraft players, created the world’s first course
on gamification at the Wharton School. In their book, they reveal how game
thinking—addressing problems like a game designer—can motivate employees
and customers and create engaging experiences that can transform your business.
For the Win reveals how a wide range of companies are successfully using game
thinking. It also offers an explanation of when gamifying makes the most sense
and a 6-step framework for using games for marketing, productivity enhance-
ment, innovation, employee motivation, customer engagement, and more.
In this informative guide, Werbach and Hunter reveal how game thinking can
yield winning solutions to real-world business problems. Let the games begin!
Kevin WERBACH is an associate professor of legal studies and business ethics at The
Wharton School, University of Pennsylvania. He is also the founder of the Supernova
Group, a technology analysis and consulting firm. A sought-after speaker and commenta-
tor, Werbach appears frequently in print and broadcast media including CNN, NPR, The
New York Times, The Wall Street Journal, and The Washington Post.
Dan Hunter is a professor of law at New York Law School and the director of the
school’s Institute for Information Law Policy. He is also an adjunct associate professor
of legal studies at The Wharton School, University of Pennsylvania. His research has ap-
peared in journals such as the California Law Review, the Texas Law Review, the William
Sc Mary Law Review, and the Journal of Legal Education..
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:26:01Z |
| institution | BVB |
| isbn | 9781613630235 1613630239 |
| language | English |
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| spelling | Werbach, Kevin Verfasser aut For the win how game thinking can revolutionize your business Kevin Werbach ; Dan Hunter Philadelphia Wharton Digital Press 2012 144 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Computerspiel (DE-588)4010457-6 gnd rswk-swf Betriebspsychologie (DE-588)4135098-4 gnd rswk-swf Arbeitsmotivation (DE-588)4132063-3 gnd rswk-swf Computerspiel (DE-588)4010457-6 s Arbeitsmotivation (DE-588)4132063-3 s Betriebspsychologie (DE-588)4135098-4 s DE-604 Hunter, Dan 1966- Verfasser (DE-588)1024619605 aut Erscheint auch als Online-Ausgabe 978-1-61363-022-8 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025383083&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025383083&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Werbach, Kevin Hunter, Dan 1966- For the win how game thinking can revolutionize your business Computerspiel (DE-588)4010457-6 gnd Betriebspsychologie (DE-588)4135098-4 gnd Arbeitsmotivation (DE-588)4132063-3 gnd |
| subject_GND | (DE-588)4010457-6 (DE-588)4135098-4 (DE-588)4132063-3 |
| title | For the win how game thinking can revolutionize your business |
| title_auth | For the win how game thinking can revolutionize your business |
| title_exact_search | For the win how game thinking can revolutionize your business |
| title_full | For the win how game thinking can revolutionize your business Kevin Werbach ; Dan Hunter |
| title_fullStr | For the win how game thinking can revolutionize your business Kevin Werbach ; Dan Hunter |
| title_full_unstemmed | For the win how game thinking can revolutionize your business Kevin Werbach ; Dan Hunter |
| title_short | For the win |
| title_sort | for the win how game thinking can revolutionize your business |
| title_sub | how game thinking can revolutionize your business |
| topic | Computerspiel (DE-588)4010457-6 gnd Betriebspsychologie (DE-588)4135098-4 gnd Arbeitsmotivation (DE-588)4132063-3 gnd |
| topic_facet | Computerspiel Betriebspsychologie Arbeitsmotivation |
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