Content rules: how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2012
|
| Ausgabe: | Revised and updated |
| Schriftenreihe: | The new rules of social media series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIV, 293 S. Ill., graph. Darst. |
| ISBN: | 9781118232606 |
Internformat
MARC
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| 020 | |a 9781118232606 |c pbk |9 978-1-118-23260-6 | ||
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| 100 | 1 | |a Handley, Ann |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Content rules |b how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business |c Ann Handley & C. C. Chapman |
| 250 | |a Revised and updated | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2012 | |
| 300 | |a XXIV, 293 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The new rules of social media series | |
| 650 | 0 | 7 | |a Content |g Internet |0 (DE-588)4675352-7 |2 gnd |9 rswk-swf |
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| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-28700-2 |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-025372765 | ||
Datensatz im Suchindex
| _version_ | 1804149610872045568 |
|---|---|
| adam_text | Contents
Foreword
xi
Acknowledgments
χν
Big Fat Overview (Sometimes Called an Introduction)
xvii
PART ONE THE CONTENT RULES
1
Chapter
1
The Case for Content
3
Chapter
2
The Content Rules
13
Chapter
3
Insight Inspires Originality:
Who Do You Want to Attract?
21
Chapter
4
Who Are You?
31
Chapter
5
Reimagine; Don t Recycle: Anatomy
of a Content Circle of Life
55
Chapter
6
Share or Solve; Don t Shill
69
Chapter
7
Stoke the Campfire
95
Chapter
8
Create Wings and Roots
101
Chapter
9
The Care and Feeding of Fans
115
Chapter
10
Attention B2B Companies: This Is
the Chapter You Are Looking For
121
y/
ƒƒ ____________________
Contents
PART
TWO THE HOW-TO SECTION l4l
Chapter
11
A Blog as a Hub of Your Online Content
143
Chapter
12
If Webinars Are Awesome Marketing
Tools, Why Do Most of Them Suck?
155
Chapter
13
What s the Difference between an
E-book and a White Paper? (And When
Should You Use Them?)
171
Chapter
14
The Single Biggest Secret to Creating a
Compelling Customer Success Story
(Formerly Known as a Case Study)
183
Chapter
15
From Dumpy to Sexy: An FAQs Makeover
189
Chapter
16
Video: Show Me a Story
197
Chapter
17
Podcasting: Is This Thing On?
207
Chapter
18
Photographs: The Power of Pictures
211
PART THREE CONTENT THAT CONVERTS: SUCCESS
STORIES (WITH IDEAS YOU CAN STEAL!)
219
Chapter
19
Reynolds Golf Academy:
221
Greensboro, Georgia
Chapter
20
The Cool Beans Group:
227
Greensboro, North Carolina
Chapter
21
U.S. Army: Fort Knox, Kentucky;
231
Fort Monroe, Virginia
Chapter
22
AskPatty.com, Inc.: Thousand
235
Oaks, California
Contents
__________________
¡χ
Chapter
23
Qvidian: Lowell, Massachusetts
239
Chapter
24
HubSpot: Cambridge, Massachusetts
243
Chapter
25
Kodak: Rochester, New York
251
Chapter
26
Boeing Company: Chicago, Illinois
257
Chapter
27
Indium Corporation: Clinton, New York
2бЗ
Chapter
28
PinkStinks: London, England
267
PART FOUR THIS ISNT GOODBYE
271
Chapter
29
This Isn t Goodbye, and a Gift for You
273
About the Illustrator: Sean Tubridy
275
Index
277
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:25:46Z |
| institution | BVB |
| isbn | 9781118232606 |
| language | English |
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| series2 | The new rules of social media series |
| spelling | Handley, Ann Verfasser aut Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business Ann Handley & C. C. Chapman Revised and updated Hoboken, NJ Wiley 2012 XXIV, 293 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The new rules of social media series Content Internet (DE-588)4675352-7 gnd rswk-swf Content Internet (DE-588)4675352-7 s DE-604 Chapman, C. C. Verfasser aut Erscheint auch als Online-Ausgabe 978-1-118-28303-5 Erscheint auch als Online-Ausgabe 978-1-118-28405-6 Erscheint auch als Online-Ausgabe 978-1-118-28700-2 Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025372765&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handley, Ann Chapman, C. C. Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business Content Internet (DE-588)4675352-7 gnd |
| subject_GND | (DE-588)4675352-7 |
| title | Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business |
| title_auth | Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business |
| title_exact_search | Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business |
| title_full | Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business Ann Handley & C. C. Chapman |
| title_fullStr | Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business Ann Handley & C. C. Chapman |
| title_full_unstemmed | Content rules how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business Ann Handley & C. C. Chapman |
| title_short | Content rules |
| title_sort | content rules how to create killer blogs podcasts videos e books webinars and more that engage customers and ignite your business |
| title_sub | how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business |
| topic | Content Internet (DE-588)4675352-7 gnd |
| topic_facet | Content Internet |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025372765&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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