Holdings: The social commerce handbook

The social commerce handbook: 20 secrets for turning social media into social sales

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Bibliographic Details
Main Authors:	Marsden, Paul (Author), Chaney, Paul 1955- (Author)
Format:	Book
Language:	English
Published:	New York, NY [u.a.] McGraw-Hill 2013
Subjects:	Gesellschaft Internet marketing > Social aspects Social media > Economic aspects Marketing > Social aspects Soziale Software Online-Marketing
Online Access:	Inhaltsverzeichnis
Physical Description:	XX, 186 S.
ISBN:	0071802029 0071802037 9780071802024

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MARC


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Record in the Search Index

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adam_text	Titel: The social commerce handbook Autor: Marsden, Paul Jahr: 2013 CONTENTS Introduction vii secret l: Play the Impulse Game 1 secret 2: Involve Them 9 secret 3: The Experiential Imperative 19 secret 4: Incentivize Intelligently 27 secrets.- Sell with Scarcity 35 secret 6: Build Consistency 41 secret 7: Reciprocity Rules 49 secret 8: Social Validation 57 secret 9: Arm Yourself with Authority 65 secret 10: Like and Be Loved 71 secret ii: Drive Discovery 77 secret 12: Be Purpose Driven 85 SECRET 13: Deliver ZMOTS 93 secret 14: Flip the Funnel 101 secret 15: Interest Pays 111 secret 16: Sell Shovels 119 secret 17: Shopping First, Social Second 131 secret 18: Sell to Niche Markets 139 secret 19: Get Rated. Get Reviewed. 149 secret 20: Go Mobile 157 Epilogue 167 Notes 169 Index 175
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author	Marsden, Paul Chaney, Paul 1955-
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dewey-tens	650 - Management and auxiliary services
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format	Book
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isbn	0071802029 0071802037 9780071802024
language	English
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physical	XX, 186 S.
publishDate	2013
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publisher	McGraw-Hill
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spellingShingle	Marsden, Paul Chaney, Paul 1955- The social commerce handbook 20 secrets for turning social media into social sales Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd
subject_GND	(DE-588)7550143-0 (DE-588)7706419-7
title	The social commerce handbook 20 secrets for turning social media into social sales
title_auth	The social commerce handbook 20 secrets for turning social media into social sales
title_exact_search	The social commerce handbook 20 secrets for turning social media into social sales
title_full	The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney
title_fullStr	The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney
title_full_unstemmed	The social commerce handbook 20 secrets for turning social media into social sales Paul Marsden ; Paul Chaney
title_short	The social commerce handbook
title_sort	the social commerce handbook 20 secrets for turning social media into social sales
title_sub	20 secrets for turning social media into social sales
topic	Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Gesellschaft Internet marketing Social aspects Social media Economic aspects Marketing Social aspects Soziale Software Online-Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025357382&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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