Destination branding for small cities: the essentials for successful place branding
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Portland
Creative Leap Books
2012
|
| Edition: | 2nd ed., completely rev. and expanded |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | 204 S. Ill. 22 cm |
| ISBN: | 0984957405 9780984957408 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
Acknowledgements
.......................................11
Preface
..............................................13
Introduction
............................................17
1.
The World of Brands and Branding
......................23
2.
Why Bother with Place Branding?
.......................35
3.
The Challenges of Branding Places
......................43
4.
What Is Being Branded and Why?
.......................49
5.
Prepare to Start: Mobilize the Forces
.....................61
6.
Prepare to Start: Selecting Place Branding Expertise
..........77
7.
The Seven Steps to a Place Brand
........................87
8.
Step One: Assessment
-
What s Your Place in the World?
.....91
9.
Step Two: Analysis and Advantage
-
What Will You
Be Known For?
....................................105
10.
Step Three: Architecture and Alignment
-
What Are the
Brand s Relationships?
...............................129
11.
Step Four: Articulate
-
How Will the Brand Be Expressed?
. . .135
12.
Step Five: Activation
-
How Will the Brand Come to Life?
. .155
13-
Step Six: Adoption
-
How Do We Maximize the Support
of Stakeholders?
....................................175
14.
Step Seven: Action and Afterward
-
How Do We Keep
the Brand Fresh?
...................................185
Appendix: Place Branding Glossary
.........................193
End Notes
............................................197
With Thanks
..........................................199
About the Author
......................................201
Place Branding Education and Coaching Programs
.............203
|
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| id | DE-604.BV040484314 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:24:44Z |
| institution | BVB |
| isbn | 0984957405 9780984957408 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025331473 |
| oclc_num | 859366463 |
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| owner | DE-Eb1 DE-703 |
| owner_facet | DE-Eb1 DE-703 |
| physical | 204 S. Ill. 22 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Creative Leap Books |
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| spelling | Baker, Bill Verfasser aut Destination branding for small cities the essentials for successful place branding Bill Baker 2nd ed., completely rev. and expanded Portland Creative Leap Books 2012 204 S. Ill. 22 cm txt rdacontent n rdamedia nc rdacarrier Place marketing Tourism Small cities Kleinstadt (DE-588)4031110-7 gnd rswk-swf Tourismusmarketing (DE-588)102470968X gnd rswk-swf Destinationsmarketing (DE-588)1024713873 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Destinationsmarketing (DE-588)1024713873 s Kleinstadt (DE-588)4031110-7 s DE-604 Tourismusmarketing (DE-588)102470968X s Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025331473&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baker, Bill Destination branding for small cities the essentials for successful place branding Place marketing Tourism Small cities Kleinstadt (DE-588)4031110-7 gnd Tourismusmarketing (DE-588)102470968X gnd Destinationsmarketing (DE-588)1024713873 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4031110-7 (DE-588)102470968X (DE-588)1024713873 (DE-588)4018406-7 |
| title | Destination branding for small cities the essentials for successful place branding |
| title_auth | Destination branding for small cities the essentials for successful place branding |
| title_exact_search | Destination branding for small cities the essentials for successful place branding |
| title_full | Destination branding for small cities the essentials for successful place branding Bill Baker |
| title_fullStr | Destination branding for small cities the essentials for successful place branding Bill Baker |
| title_full_unstemmed | Destination branding for small cities the essentials for successful place branding Bill Baker |
| title_short | Destination branding for small cities |
| title_sort | destination branding for small cities the essentials for successful place branding |
| title_sub | the essentials for successful place branding |
| topic | Place marketing Tourism Small cities Kleinstadt (DE-588)4031110-7 gnd Tourismusmarketing (DE-588)102470968X gnd Destinationsmarketing (DE-588)1024713873 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Place marketing Tourism Small cities Kleinstadt Tourismusmarketing Destinationsmarketing Tourismus |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025331473&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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