Marketing im Pferdesport:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | German |
| Published: |
Göttingen
Cuvillier Verl.
2010
|
| Edition: | 1. Aufl. |
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Physical Description: | I, 222 S. graph. Darst. 22 cm |
| ISBN: | 9783869556000 |
Staff View
MARC
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Record in the Search Index
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| adam_text |
IMAGE 1
INHALTSVERZEICHNIS
EINLEITUNG.»**»»*»»»»»»»»»*»»*.*****»»»»»»»»»»******»»»»»»»»»****»
1
TEIL I: NACHFRAGEVERHALTEN UND ZIELGRUPPENSEGMENTIERUNG IM PFERDESPORT
.28
1. 1 NEUE REITSPORTMOTIVE JENSEITS DES KLASSISCHEN TURNIERSPORTS. EINE
EMPIRISCHE UNTERSUCHUNG 28
1.2 TARGET GROUP SEGMENTATION IN THE HORSE BUYER'S MARKET AGAINST THE
BACKGROUNDOFEQUESTRIAN EXPERIENCE 53
1.3 KUNDENORIENTIERTE ZUECHTUNG IN DER DEUTSCHEN REITPFERDEZUCHT.
ZIELGRUPPENSEGMENTIEMNG IM REITSPORT: EINE EMPIRISCHE ANALYSE 64
1.4 CUSTOMER ORIENTED MARKETING STRATEGIES CONCERNING HORSE PURCHASE. A
LATENT
CLASS ANALYSIS USING A VIDEO-BASED DISCRETE CHOIEE EXPERIMENT 83
TEIL II: KUNDENZUFRIEDENHEIT IM DIENSTLEISTUNGSSEKTOR
PENSIONSPFERDEHALTUNG 100
II. 1 KUNDENZUFRIEDENHEIT IN DER PENSIONSPFERDEHALTUNG: EINE EMPIRISCHE
STUDIE. 100
11.2 DETERMINANTEN DER KUNDENZUFRIEDENHEIT IN DER PENSIONSPFERDEHALTUNG
136
11.3 EINE EMPIRISCHE ANALYSE VON KUNDENZUFRIEDENHEIT IN DER
PENSIONSPFERDEHALTUNG. EINE KAUSALANALYTISCHE BETRACHTUNG MITTELS PLS
148
11.4 DETERMINANTEN DER KUNDENZUFRIEDENHEIT IN DER PENSIONSPFERDEHALTUNG.
KUNDENZUFRIEDENHEIT UND ERFOLGSWIRKSAMKEIT 174
11.5 LACK OF PUPILS IN GERMAN RIDING SCHOOLS? - A CAUSAL-ANALYTICAL
CONSIDERATION OF CUSTOMER SATISFACTION IN CHILDREN AND ADOLESCENTS 181
ZUSAMMENFASSUNG UND AUSBLICK 206
DANKSAGUNG 219
ANHANG 221
BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/1009321390
DIGITALISIERT DURCH |
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| author | Gille, Claudia 1981- |
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| author_sort | Gille, Claudia 1981- |
| author_variant | c g cg |
| building | Verbundindex |
| bvnumber | BV040484285 |
| classification_rvk | QQ 980 |
| ctrlnum | (OCoLC)701492509 (DE-599)DNB1009321390 |
| dewey-full | 798.06 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 798 - Equestrian sports and animal racing |
| dewey-raw | 798.06 |
| dewey-search | 798.06 |
| dewey-sort | 3798.06 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
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| indexdate | 2024-08-21T00:14:52Z |
| institution | BVB |
| isbn | 9783869556000 |
| language | German |
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| physical | I, 222 S. graph. Darst. 22 cm |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Cuvillier Verl. |
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| spelling | Gille, Claudia 1981- Verfasser (DE-588)136157645 aut Marketing im Pferdesport vorgelegt von Claudia Gille 1. Aufl. Göttingen Cuvillier Verl. 2010 I, 222 S. graph. Darst. 22 cm txt rdacontent n rdamedia nc rdacarrier Zugl.: Göttingen, Univ., Diss., 2010 Marketing (DE-588)4037589-4 gnd rswk-swf Pferdesport (DE-588)4045517-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Pferdesport (DE-588)4045517-8 s Marketing (DE-588)4037589-4 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=3645515&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025331442&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gille, Claudia 1981- Marketing im Pferdesport Marketing (DE-588)4037589-4 gnd Pferdesport (DE-588)4045517-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4045517-8 (DE-588)4113937-9 |
| title | Marketing im Pferdesport |
| title_auth | Marketing im Pferdesport |
| title_exact_search | Marketing im Pferdesport |
| title_full | Marketing im Pferdesport vorgelegt von Claudia Gille |
| title_fullStr | Marketing im Pferdesport vorgelegt von Claudia Gille |
| title_full_unstemmed | Marketing im Pferdesport vorgelegt von Claudia Gille |
| title_short | Marketing im Pferdesport |
| title_sort | marketing im pferdesport |
| topic | Marketing (DE-588)4037589-4 gnd Pferdesport (DE-588)4045517-8 gnd |
| topic_facet | Marketing Pferdesport Hochschulschrift |
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